CANTALOUPE MARKETING IN THE LAEGEE CITIES. 3 



Many firms, particularly those located in other than the larger mar- 

 kets, combine the functions of the wholesaler and jobber x by selling 

 either to the jobber or the retailer as the occasion demands. Thus, 

 for instance, in the first channel cited, it is not correct to assume 

 that there are necessarily four separate agencies of distribution con- 

 cerned. However, it must be understood that when a firm sells to 

 both jobbers and retailers, the prices named to the latter, who usually 

 hu> in small quantities, are, as a ride, higher than those charged the 

 jobbers. 



In most markets the broker figures more prominently in the dis- 

 tribution of western cantaloupes than of eastern stock, and it is safe 

 to say that a much larger percentage of cars shipped from the West 

 are handled by city firms on consignment than is the case with those 

 originating at points east of the Mississippi. The practice of whole- 

 sale buying of eastern cantaloupes may be partially explained by 

 their lower delivered cost compared with that of western stock. The 

 dealer has to invest less money and his risks are fewer. 



FACTORS WHICH INFLUENCE PRICES. 



CAR-LOT RECEIPTS. 



The daily receipts of car lots of cantaloupes naturally play an im- 

 portant part in determining prices. On the average large market, 

 these receipts are from several widely separated producing sections. 



Table 1 shows how far-distant producing sections will compete with 

 near-by areas on the same market in spite of great differences hi 

 freight and transportation rates. 



Table I. -States front which cantaloupes were, quoted in New York and Chicago on 



August 1, 8, and 15, 191',. 



NEW YORK CITY. 



CHICAGO. 



Aug.l. 



Aug. S. 



Auk. 15. 



Auk- 1. 



Auk- «• 



Auk- 15. 



Mil land. 

 Virginia. 

 North Carolina. 



A rizona. 

 Nevada. 



.WW Jersey. 



Delaware. 



Maryland. 



Virginia. 



Arizona. 



Nevada. 



New Jersey. 



Delaware. 



Man land. 



Virginia. 



Nor i li Carolina. 



Texas. 



W\ ada. 

 Califoi his 



Indiana. 



Illinois. 



Arkansas. 



Nevada. 



Arizona. 



California. 



Illinois. 



Michigan. 



Indiana. 



Texas. 



New Mexico. 



Arizona. 

 Nevada. 

 ( ialifornia. 



Illinois. 

 Michigan. 

 Indiana. 

 I Delaware. 

 Maryland. 

 Texas. 

 New Mexico. 

 California, 



Tim- M can | )( . aeen that (hen- i~> a great range in the location of the 

 shipping sections and in the distances which the cantaloupes must he 

 transported before being offered for side. Cantaloupes from Cali- 



1 The n '• oi the term ■ " wholesaler" and "Jobber" in iiiis bulletin conforms to the meaning given them 



bt the eastern and ome of the middle vi tern markei rhere the wholesaler buys in largo quantities, 



mddl pose ofmostofhifl itocl joocl ilzo to jobbers and large retailers. The 



|obber,asarule,bu) In mailer amount from the car-lot, receiver and oil mi, to tho retail trado. See 



1 • rtmentot Agriculture Bui. 267, Methods of Wholesale Distribution ol Fruits and Vegetables 

 i. . " i'ii.", 



