STRAWBERRY SUPPLY AND DISTRIBUTION" IN 1914. 3 



Benton Harbor to St. Joseph, Mich., reported 225,000 cases by boat, and 

 this was tabulated as an equivalent of 225 carloads. The figures for 

 the Norfolk region were obtained mainly from the various selling asso- 

 ciations, and it is believed that they include the shipments by boat. 



Our designation of the various shipping districts is arbitrary, but is 

 believed to follow in general the custom of the trade. The point at 

 which the largest shipments originate, or the point at which the 

 industry first attained commercial importance, usually gives its name 

 to the entire shipping district which later grows up around it. This 

 is exemplified by the Independence district in Louisiana and the 

 Judsonia district in Arkansas. These are the names best known to 

 the trade in the markets where the bulk of these berries are handled. 

 Experience with the proposed news service may enable a better 

 system of designation for points of origin to be developed, but for the 

 present the usages of the trade will be followed. 



The accompanying map indicates the actual shipments in the 

 season of 1914. Each dot represents five cars, except in counties 

 showing only one dot, in which cases the dot may represent from one 

 to five cars. These dots are grouped in the county in which the 

 station is located, although it is well known that production does not 

 actually follow the county lines. In cases where the shipments were 

 too heavy to be represented by dots, the counties have been blacked 

 in and the actual number of cars shipped given in figures. The size 

 of the blackened area is not directly in proportion to the quantity 

 shipped, as the tabulation plainly shows. This is noticeably apparent 

 in the case of California. Thus, from the Santa Clara-Santa Cruz 

 section approximately 1,500 cars were shipped in 1914, while from 

 the Castleberry section but 177 cars were shipped; yet on the map 

 the blackened areas appear equal. This apparent discrepancy arises 

 from the necessity of treating the county as the unit when presenting 

 data on an outline map. 



The dates within which the various areas ship are shown by curved 

 lines, all of the areas shipping at a given period being grouped into 

 a zone under the line representing that period. Regular commercial 

 shipments, other than from Florida, commence in March in Texas 

 and Louisiana, gradually moving north until the season ends in July 

 with the berries from northern Wisconsin. This statement excludes 

 Colorado and California, where the shipping season is greatly pro- 

 longed. The map thus shows at a glance from what sections each 

 producing area may expect the keenest competition. 



This same information is illustrated in a different manner by the 

 chart on page 5. In this chart the length of each figure from left to 

 right shows the season in which car-lot shipments move from the district 

 named. The areas represent graphically the number of cars shipped 

 and are based on the figures opposite in the right-hand column. 



