BEEEIES AND CHEERIES BY PAECEL POST. 17 



strawberries, so that the cost of shipping them by parcel post is 

 approximately the sam.e as that of strawberries. 



-^he results of the experimental shipments of cherries show it is 

 pfacticable from a physical standpoint to ship this fruit by parcel 

 post if it is picked in the proper condition and if care is exercised in 

 picking, packing, and mailing. Whether or not it is practicable from 

 an economic standpoint, depends upon the particular conditions in 

 each case. The grower should compare the net returns that can be 

 obtained by shipjnng cherries by parcel post with the net returns 

 that can be realized by marketing through the regular channels, and 

 then use the method by which he can obtain the greatest net profit. 



OBTAINING AND RETAINING CUSTOMERS. 



A grower who desires to develop a market for berries or cherries to 

 be shipped by parcel post must, of course, secure customers and carry 

 on the necessary business transactions. Many producers have friends 

 and relatives in cities who would be glad to receive fruit direct from 

 the grower. By securing friends or relatives as customers, a grower 

 should be able to secure additional customers through their recom- 

 mendations. In order to retain customers, produce of high quality 

 and of good appearance must be fiunished and the shipper must be 

 prompt and businesslike in all his transactions. 



Further information relative to securing customers and maintaining 

 business relations will be found in Farmers' Bulletin No. 922, Parcel 

 Post Business Methods. 



