MARKETING PRACTICES OF CREAMERIES. 15 



CONCLUSIONS. 



The great majority of the creameries in Wisconsin and Minnesota 

 usually produced a quality of butter for which there was an active 

 market demand. The comparative ease with which creameries have 

 been able to contract, or to sell their butter to wholesale receivers has 

 not necessitated the employment of expert salesmanship. With 

 traveling representatives of wholesale receivers willing to contract 

 for the yearly output of the creameries and the contracts with re- 

 ceivers frequently renewed year after year, individual rather than 

 cooperative action among creameries in marketing butter has pre- 

 vailed. In most instances the creameries have been well satisfied with 

 the returns received and therefore the necessity of cooperation among 

 creameries has not been strongly apparent. Thus the efforts toward 

 organizing cooperative marketing federations of dreameries for 

 marketing butter independent of the regular wholesale outlets, have 

 never found much favor or been developed to any great extent. 



The need for cooperative action among creameries in marketing 

 their butter, and the advantages to be derived therefrom in the 

 future, will depend upon the changes which take place in the market 

 distribution and the butter marketing conditions in the larger whole- 

 sale markets. The present increasing demand for manufacturers' 

 brands and for carload shipments of butter of uniform quality, in- 

 dicates a growing change in marketing conditions, and suggests the 

 need of cooperation among country creameries in standardizing the 

 quality of their butter in accordance with such requirements as those 

 of " State brands," ^ and of being better informed regarding market 

 conditions and outlets for the sale and distribution of their product. 

 It is possible that the benefits to be derived by cooperative action and 

 through marketing federations of creameries may be more apparent 

 in the future than in the past, as improved marketing methods are 

 required to meet the problems which may arise under new marketing 

 conditions. 



1 The requirements of State brands in Minnesota, Michigan, and Iowa are given in 

 Bulletin No. 456 of the U. S. Department of Agriculture, entitled " Marketing Creamery 

 Butter." 



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