Low Prices Limited toMay 31 Only 
_ The Approaching Withdrawal of the Present 
Offer Will Mark the End of an Opportunity 
_to Acquire the Work at Prices That Have 
Never Before Been Possible. 
By promptly mailing the applica- 
tion form on the next page of this 
inset, the reader will be sure to reg- 
ister his name in time to profit by 
the present advantageous terms— 
involving a saving of $20.00 by those 
who act at once—on which the new 
edition is offered. 
The Comparative Cheapness °‘" 
Encyclopaedia Britannica will, it is believed, impress any- 
: cheapness at the price at which it may be had until May 
st 1s further emphasized by the fact that the 
Editorial Cost of $815,000 °°¢ %¢ ‘t:! 
ing typesetting, plates, maps, etc., of $1,150,000, are yet to 
Advance-of-Publication Price 
4 tbe have served a useful purpose if it shall prove to be 
means of effecting a distribution of the work quickly 
~ 
| sil eg has always been ac 
: . vious and successful editions since the first editicn 
‘Ppeared in 1768-71, 
LARGER 
USEFULNESS 
OF THE 
NEW INDIA 
PAPER FORMAT 
HE convenience of the new 
dress in which the new En- 
cyclopaedia Britannica is offered 
constitutes an advantage which can- 
not be fully appreciated unless it is 
considered in connection with the 
uses to which the book is intended 
and designed to be put. 
There was always something for- 
mal, if not almost repellant about 
the old Encyclopaedia Britannica. 
All its qualities were of the massive 
kind, including its physical make- 
up, and in taking down one of its 
volumes one had a good deal of the 
feeling of a schoolboy settling down 
o do his lessons. After all, the 
main purpose of a work of reference 
is to be referred to, and of a work 
of information to be read, and both 
are largely defeated under such cir- 
c mparably the 
from 
the innovation of India paper is the 
more INTIMATE character of the 
new format. The delightful handi- 
ness of the India paper volumes, 
their readableness, the fact that 
they can be picked up and held 
in one hand and (in either of the 
leather bindings) bent back as 
who said that the great sacrifices 
of life were comparatively easy, 
but that it took a hero to face its 
minor discomforts. On the same 
principle a book that is uncomfort- 
able to read is only too likely to 
end up by not being read at all. 
