Hitting the Bull’s Eye | 
UYING fire insurance ought to be like rifle practice. The aim should be 7 
for the Hartford. The value of a fire insurance policy is not sr 
dependent upon the promises which it contains, nor upon the financial - 
resources back of it. Its value depends largely upon the character | 
and methods of the company which issues it. It is for this reason that we 
place the Hartford as the bull’s eye of the insurance target. ; ed 
You aim for the best when you select a bank or take a partner in busin ‘ad 
Why not do this in fire insurance? Tt costs 
Aiming for the Hartford and getting it gives you the perfect score. +t¢ ig 
no more in effort to aim for this perfect insurance: it costs no more in mon od 
to get a Hartford policy. ; 
Our aim in this advertising is to get property owners to use the — ee 
sight about fire insurance that they do about other business matters. We W™ 
register a high score if we succeed. da 
As a property owner who ought to have the best insurance, ere? the | 
Hartford policy. Aim for the bull’s eye. A little steady persistence a0 : 
prize is yours. Aim now by using this coupon. 
Address a" , 
When my fire insurance expires, please see that I ge pa! 
in the Hartford. 
Name — 
Address . £ f 2. 
