THE AUDUBON BULLETIN 



Novel Publicity Methods 



ONE of the large banks on La Salle Street has originated a series 

 of window displays that has attracted much attention and 

 favorable comment. The State Bank of Chicago, located at La 

 Salle and Madison Streets, has exhibited many collections of rare curios, 

 old books and prints, raw materials of different kinds and the finished 

 products made from them, collections of minerals, etc. 



These displays have been a source of interest to thousands of pedes- 

 trians going to or passing the bank, and during the noon hours each 

 window has had a crowd of interested spectators. 



The Illinois Audubon Society was asked to furnish material for a 

 display, and its exhibit occupied the La Salle Street window for three 

 weeks. The usual time given to an exhibit was two weeks but on ac- 

 count of the great interest shown, and the many requests for literature 

 the Audubon exhibit was given an additional week. 



As a result of the bank exhibit a great many business men asked to 

 be directed to the office of the Audubon Society. 



Recently the Transportation Bank_ at Dearborn and Harrison 

 Streets, borrowed material for a window display, and reports show 

 much interest in birds in that section of Chicago's downtown district. 



