THIRD BIENNIAL STATEMENT 71 



Having an opportunity to be of some service, the Per- 

 manent Fund at once offered its gold medal for distinguished 

 services to wild life to whomsoever scored the greatest 

 achievement in this unique line of Christian endeavor. By 

 suggestion and invitation, the Fund also offered as secon- 

 dary prizes two or three copies of the 4-volume "Amer- 

 ican Natural History" (Fireside Edition), which was de- 

 clared by Mr. Gates and Mr. Burgess to be well adapted to 

 prize-giving purposes. 



The People's Home Journal offered a long list of cash 

 prizes, and there were no conditions whatever touching 

 the status of competitors as "subscribers," or non-subscrib- 

 ers. 



Each month for nine months of 1918, the most promi- 

 nent and valuable advertising page of the Journal was 

 wholly given up to propaganda regarding the new sanctu- 

 ary-making industry. The slaughter of high-priced adver- 

 tising space was terrific, and we doubted whether it could 

 or would continue. We would not dare to compute the 

 actual money loss to the magazine. 



But the publishers and editors never flinched once. On 

 the contrary, in the 1919 contest, several pages of thrilling 

 cartoons by Harrison Cady were bought and paid for and 

 printed monthly. As campaign propaganda for the stir- 

 ring up of the ignorant and apathetic, they were liter- 

 ally immense. I wish it were possible to reduce and repro- 

 duce one of them without losing at least half the details, 

 but it is not. 



Of course the circulation of the People's Home Journal 

 is very large, but it is no exaggeration to say that public 

 interest in the sanctuary enterprise quite measured up to 

 the size of the audience addressed. The contest of 1918 

 was a great success. The number of persons who worked 

 in the campaign, and worked long and well, was really very 

 large, and their success went far beyond our expectations. 



The final results showed that 



