PART VI— SALES 



CHAPTER I 



BUSINESS METHODS IN RETAILING MILK 



The problems and difficulties which attend the 

 retailing of milk are numerous, and yet if the work 

 is conducted on a strictly business basis the retailer 

 will, as a rule, secure his share of the profits. 



Handling the milk. — At the present time the glass 

 bottle is the best style of package for use in deliver- 

 ing milk. While it has some disadvantage over the 

 so-called dippage system, such as extra weight on 

 the wagon, extra work of cleaning, and breakage and 

 loss of bottles (which amounts to about lo cents a 

 day for each lOO used), the decrease in waste and 

 better sanitary condition of the milk when delivered 

 (experiments have shown that milk dipped in city 

 streets contains three times as many bacteria as 

 the same milk handled in bottles) more than offsets 

 the extra cost. There is good prospect in the near 

 future for a still better package for use in delivery 

 of milk in the paper pulp milk bottle. The advan- 

 tages of such a bottle are very evident, as it is 

 simply used once and thrown away. The principal 

 saving will be in the lighter weight on the 

 delivery wagon and in the expense of handling 



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