214 THE BUSINESS OF DAIRYING 



1. Appearance of the farm. — Every passer-by un- 

 consciously forms his opinion of the farm manage- 

 ment and quality of the products and becomes in 

 himself an advertiser or otherwise. Neat surround- 

 ings, buildings well painted and in good repair, farm 

 well laid out and good crops, all help to make a good 

 impression. In this connection the author calls to 

 mind a man who had a good reputation as a dairy 

 farmer and on driving several miles across country 

 to visit him, passing farm after farm poorly cared 

 for, suddenly came in sight of a place which pre- 

 sented a great contrast to those already seen. The 

 farm was well laid out, the crops even and well cul- 

 tivated, two silos were conspicuous near the stable, 

 and the whole presented a neat, attractive and busi- 

 nesslike appearance. I did not need to be told that 

 this was my destination, as the dairyman lived up 

 to his reputation and the farm was its own adver- 

 tisement. This contrast was due not to money but 

 to business methods. 



2. Appearance of the dairyman and his team. — 

 Like the dairy farm, the dairyman and his team 

 should present a neat, businesslike appearance, 

 which will certainly give him an advantage over his 

 careless and slovenly neighbor. While this alone 

 will not insure success, it helps to advertise his busi- 

 ness. 



3. Name of the farm. — It is well for every dairy- 

 man to have a name for his farm, which, if used in 

 business transactions, will serve as a trade mark 

 and aid in selling the products. Every effort should 

 be made, therefore, to have the products of the high- 



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