2l6 THE BUSINESS OF DAIRYING 



est quality in order that this trade name will carry- 

 great weight wherever it goes and will always be 

 identified with the best grade of goods. 



4. Letterheads and printed envelopes. — A very 

 inexpensive method of advertising is through 

 printed letterheads and envelopes used in business 

 correspondence. The envelopes may bear the name 

 of the farm, the proprietor and post-ofifice address. 

 Fancy characters are not necessary on the letter- 

 heads, a simple, tasty advertisement put up in at- 

 tractive type is best. The local printer will do this 

 work at surprisingly low cost. 



5. Printed circulars. — It often pays to put before 

 prospective customers a single-page circular giving 

 a simple businesslike statement of the products for 

 sale and the prices asked. This is particularly effec- 

 tive where the dairyman makes a specialty of high 

 grade milk or cream or dairy butter. 



6. Newspaper advertising. — Where the business is 

 large enough to warrant it, advertising through the 

 newspapers may be made very profitable. This 

 method has the advantage of reaching new custom- 

 ers and a large number of people at once. This is 

 the most expensive form of advertising, but often 

 brings new trade and enlarges the business. Here, 

 as in the circular, if a special point can be made of 

 high grade or special quality of products, it is more 

 likely to attract a prospective customer. 



7. A good product the best advertisement. — An 

 instance came under the writer's observation, where 

 a dairy of forty cows changed management. At this 

 time many of the animals were unhealthy, buildings 



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