ADVERTISING 217 



Doing business under permit 0/ the Health Department 



Milk from Tuberculin- 

 tested Cows for Infant 

 Feeding. 



Name 



Address.. 



ILLUSTRATING NEWSPAPER ADVERTISING 



in poor repair, stables insanitary, and no dairy house 

 provided for the handling of the milk and sterilizing 

 utensils. The sales of milk from this farm had not 

 increased materially for several years, and the farm 

 was not paying expenses. While a fairly good qual- 

 ity of milk (from a chemical standpoint) was sold, it 

 was not clean. The new manager began his work 

 by removing the unhealthy animals, improving the 

 buildings in a sanitary way and providing a dairy 

 building. These changes, however, were made 

 slowly, as the money had to be earned to provide for 

 the expense. One important improvement in the 

 delivery of milk was the change from the "dippage" 

 system to the use of bottles. No advertising was 

 done aside from supplying good milk, the ground 



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