Xll LIST OF ILLUSTRATIONS 



Page 



Fig. 28. — Wisconsin cheddar cheese production, igii 255 



Fig. 29. — Cheddar cheese shipments from Wise, 1911 255 



Fig. 30. — ^Total expense of mUk distribution per quart 263 



Fig. 3 1 . — Percentages of total costs per quart by size of total business. . . 263 



Fig. 32. — ^A refrigerator butter carrier 273 



Fig. 33. — A butter tub paraffiner 273 



Fig. 34. — Advertising the food value of dairy products 285 



Fig. 35. — Advertising the food value of dairy products 285 



Fig. 36. — ^A well-designed trade-mark 290 



