310 MANAGEMENT OF DAIRY PLANTS 



The color of stationery should be given attention. A white 

 color is always safe; other colors should be selected with cau- 

 tion. A dealer in whole milk, cream, or butter would prefer 

 a color significant of a product that is rich and of high quality. 

 A cream color might be a very suggestive color for a dairjrman 

 to select. However, a cream color should not be confused with 

 an orange color or even a lemon color; it should be more deli- 

 cate. Unless a satisfactory color can be obtained it would seem 

 safer to stay by the white. 



Business stationery should bear the name and full address of 

 the firm or individual. Other information which may properly 

 be used in a letterhead includes the names of firm officers, 

 telephone numbers, cable address, and capital stock of the firm. 

 Manufacturers often add an illustration of the plant. This is 

 usually for the purpose of impressing the recipient with the 

 magnitude of their business and thereby also make the impres- 

 sion of reliability. A building should never be used for the 

 letterhead by a firm occup3dng only a small part thereof unless 

 the building bears the name of the firm using it. The space on 

 side margins of the paper should not be used for printed matter. 

 Engraved or lithographic stationery is to be preferred to printed. 

 But if printed stationery is used it should be of high class. A 

 letterhead should never be used for second sheet, but a blank 

 sheet of the same size and of the same paper stock as the first 

 sheet. 



n. Color of Ink. — Black is the safest color to use; however, 

 other colors such as blue, green, etc., are used more or less. 

 Blue was formerly much favored for typewritten letters, but 

 black ink is gradually taking the place of all others. Various 

 colored inks, even red, have been used by writers of letters for 

 signatures, but also for that purpose the black ink is most 

 satisfactory. 



in. The Envelope. — The envelope should be of same 

 paper stock as the letter paper. It should have the return 

 address in the upper left-hand corner. The address should be 

 plainly and neatly written. This is of particular importance 

 when the letter is written to an individual or to a smaller firm 



