64. DECORATIVE 



the blue-print bleached away, and the resulting black- 

 and-white drawing used as a basis for an ordinary zinc 

 engraving from which to print the "lining papers." 



Again I say that endless variations may be made with 

 leaves and blossoms for this interesting use. It will be 

 noted that there is a certain conventional arrangement, 

 but that also the design of the tulip leaf is treated with 

 some freedom. 



Another way in which a photographic design may be 

 effectively used is shown in the "half-title" reproduced 

 on page 6c. In this case the selected photograph 

 was printed in a gray tone under the black, but the 

 effect here is much the same. It will be seen that the 

 suggestion of a gray or tint undertone use of a decora-, 

 tive motive may be worked almost indefinitely, and with 

 many objects. Where it is not practicable to design for 

 two printings in the book, an approximation of the 

 same effect may be produced by making a gray velox 

 print from the negative — by under-exposure — and then 

 drawing the lettering or other black design upon it with 

 black ink. This will give in the half-tone engraving 

 process a very pleasant and unconventional decorative 

 result. To design for this gray or underprinting 

 method, the negative produced should be fully exposed, 

 and somewhat thin ; otherwise it will be difficult to get 

 the gray print to show groper detail. If the worker 

 had the gray method in nimd, but also wants a normal 

 print from his composition, he should make two nega- 

 tives, one somewhat over-exposed. 



. For the making of magazine covers 



agazme photography offers infinite resource. To 

 my knowledge, two prominent maga- 

 zines have had few other than photographic covers in 

 several years — and those not photographic were poor. 



In undertaking this form of design, the worker should 

 have in his mind a very clear idea of the end and pur- 

 pose of his work. A dainty, delicate design may be 

 pleasing in conception, and ever so hard to work out 

 satisfactorily, and it may then be a dead failure, from 

 lack of striking character. In most cases, magazine 

 covers in these days are designed to attract the casual 

 ?ye when displayed upon a news-stand. 



