A maiiazine cover design mList demand attention by boldness as well 

 as beauty. See page 67. 



silky pods of the milkweed, as they are found in the 

 fields in late fall or early winter. The result seemed 

 most pleasing — to me — but the " dear public " passed 

 by on the other side in silence, without being attracted 

 to purchase the magazine on which it was used. The 

 design required close attention to disclose its beauty, 

 and it had no appeal at news-stand distance. The 

 lesson, a hard one, was well learned, and ideas there- 



