PHOTOGRAPHY 79 



can be no question as to the more agreeable character 

 of the photographic designs, nor indeed as to their 

 accuracy and naturalness. Particularly do I direct the 

 attention of the student of design to the bean picture at 

 the left, asking a consideration of the pleasing and 

 attractive lines it presents. 



This subject of the designing and photographic means 

 of covers for catalogues and booklets might be exampled 

 and extended to great length, but I think enough has 

 been said and shown to set forth its pleasing possibili- 

 ties to the earnest and ambitious student. 



. A field for the photographic design 



, f*^"'. .'^ worker that is almost limitless in its use 

 and in the market for good designs is 

 concerned with the making of schemes for magazine 

 advertising. The pages of any of the leading magazines 

 will prove this in the increasing use of photographs. 

 For this work, almost any striking thing is useful, for 

 the advertiser's first desire is to attract attention. 

 Where the design is appropriate to the article to be 

 advertised, it is all the better. For instance, I remember 

 the pleasure an assistant of mine had several years ago 

 in photographing his baby in the several stages of antici- 

 pation, demand, enjoyment and satiety as to a food 

 preparation. His pleasure was not diminished by the 

 satisfactory price paid him for the negatives by the 

 manufacturers of the food. 



The adaptability of flowers and the like to this phase 

 of decorative photography is obvious, and much that 

 has been said previously in this monograph will fully 

 apply here. A point for consideration always is in con- 

 nection with the proper location of the necessary word- 

 ing. The composition should be so spaced that 

 lettering may come in without destroying the design, 

 and the worker must remember that the design is 

 valuable only as it calls attention efiiciently to the 

 merits of the article advertised. 



There is an increasing tendency 



"m d 1 'toward the use of figures in this sort of 



work, and that means more difficulty for 



the worker, as well as better compensation. The 



proper posing of models i§ qn art by itself, and, while 



