SUPPLEMENT 



NATIONAL STANDARD SQUAB BOOK 

 By Elmer C. Rice 



Every year shows a healthy growth in the squab industry and in our 

 business, which has become the largest and most successful in the world 

 in the pigeon or poultry line, and is expanding steadily, requiring every little 

 while new buildings, larger business offices, more help — and the growth is 

 going steadily on, with every prospect of a like increase the coming year. 



On April 1, 1904, to get more room for the Boston office, we were obliged 

 to move from No. 9 Friend Street, and are now located at 287 Atlantic 

 avenue, Boston, where in a new modern building and with our quarters fitted 

 with every convenience for the rapid and accurate handling of business, 

 we have the largest space in New England devoted to the pigeon or poultry 

 or kindred trade. 



Our Manual, the National Standard Squab Book, is the best-selling work 

 on breeding or farm-life ever published in any country, and has been carried 

 in the mails to every part of the civilized world. 



We do not speak of these matters to magnify what we have done, but 

 because they are an assurance to new customers that we are entitled to their 

 confidence and patronage. We are grateful to the men and women who have 

 favored us so bountifully with their trade, and intend to merit further con- 

 fidence. 



We have an extremely modern equipment in our Boston office. for handling 

 correspondence, including a $200 system of hjisiness phonographs, Edison 

 patents. Mr. Rice handles the important part of the large correspondence, 

 dictating personal replies to phonograph cylinders which are taken by 

 young women and transcribed on typewriters. By the use of this phono- 

 graph system, easy, full and correct replies for all letters are possible. 



Our business is too much a matter of pride with us, too large, and too 

 successful, to permit of a single patron being dissatisfied. We have spent 

 over $100,003 to put our trade on a firm and successful footing and we cannot 

 afford to run the risk of displeasing a customer. If resources, skill and 

 experience count for anything, and we think they do, we intend to keep on 

 furnishing the best Homer pigeons possible, and patrons can rest assured that 

 they are getting for their money the greatest possible value. Moreover, 

 we have one price to all; the customer in California can buy of us as cheaply 

 as our next-door neighbors. Our farm is always open to inspection and 

 customers may make their own selection of breeding stock, if they desire. _ 



Our general advertising in the high-class magazines and other periodicals 

 not only induces the breeding of squabs but also leads people to eat squabs. 

 For every one who sees our advertising and writes for particulars and starts 

 breeding, there are a score of men and women who inquire of their Isutchers 

 or marketmen for squabs in order to eat them. Squab dealers in every 

 section of the United States and Canada are reporting an increased demand 

 with which the supply cannot begin to keep pace. 



We take some pride in the squab industry. We were the pioneers in it 

 and we put it on a commercial basis. We have fostered it on correct lines 

 and according to sound business principles, and the growth has not been a 



11.3 



