114 NATIONAL STANDARD SQUAB BOOK 



" boom," as some other things in the past have been boomed, but has been 

 steady and sure and successful. We paint no extravagant picture as to the 

 profits of squab raising, and we show proofs every step of the way — stories 

 of success of our customers who started green and are making money. 



That there are occasional failures is to be expected. We give no recipe 

 and sell no machinery for transforming an incompetent person who fails at 

 many tasks into a success. But the history of this industry and of our 

 business demonstrates with a power that cannot be denied that squab 

 raising is right. 



No business climbs up the hill of profit steadily for any length of time 

 unless it is absolutely fair, advertised by true statements, and giving a true 

 money's worth. When we began to tell the country about squabs, people 

 would come to our office and say, "Well, it reads pretty good, but is it true?" 

 We did not have much evidence ready then, but we have now. Our answer 

 is the present condition of the squab industry, forging ahead with giant 

 strides to its place alongside of eggs and poultry, millions of dollars in value, 

 and the unsolicited letters from our customers which we print, showing the 

 most remarkable and convincing progress of this breeding. 



We have already printed a great many of these letters in years past, and 

 we print more in this Supplement. We have room here to show only a 

 small part of sUch testimony. For every letter printed here we have scores 

 just as convincing. These communications have come to us unsolicited, 

 day by day, as the business brought them, and more are coming every day, 

 and they are our answer to doubters. They are the proof that what we say 

 about the business and what we teach in the Manual, is true, and is being 

 worked out successfully. We do not print the names and addresses of the 

 writers of these letters because many of them are regular buyers of our 

 birds, and moreover, we cannot advertise other breeders free of charge. 

 These letters and the testimony they give are valueless if they are not 

 genuine. Each and every one is genuine, and moreover, we guarantee 

 their genuineness, and will produce the originals at any time to satisfy 

 anybody. In these days when many "testimonials" are unblushingly 

 "worked up" without a shadow of foundation, there are skeptics, and to 

 such who cannot come to Boston and see us, we recommend that they send 

 one of the commercial agency men to make the inquiry and handle the 

 evidence. We have never yet had the genuineness of our letters from 

 customers questioned, for they "ring true' and are in the simple language 

 of facts which cannot be counterfeited, but we are ready at any time for 

 any doubter. 



What others have done and are doing with our birds, you can do. 



KILLING MACHINE. To kill squabs with cleaxly. The neck of the squab is placed 



extreme rapidity we have made a machine between the movable arm (or lever) and the 



with which the oiaerator can work with much lower arm, and the lever is brought down 



ease and satisfaction. The method of tweak- upon the neck, breaking the bones, crushing 



ing the necks which we describe and illustrate the spinal cord and killing the squab instantly, 



in the Manual is slow when compared with The operation produces no blood, nor does 



the work of this machine, and is repugnant it break the flesh. The two edges of the 



to many, especially women. upper and lower arms, where they come to- 



The illustration shows the construction gether against the neck of the squab should 



