Our Proposal 



It is proposed to raise a total fund of at least 



$750,000 



and to expend practically $20,000 a month, for thirty-six months, in advertising, 

 general publicity and organization work. 



The godfathers of this extensive, powerful and beneficial project — men prominent 

 in the Dairy Industry — have subscribed a special fund of $50,000 for a preliminary 

 advertising campaign which demonstrates the general plan and methods to be 

 employed in such a campaign. 



They are enthusiastic in their belief that this step means the full realization of the 

 object of the National Dairy Council, now counting 280,000 members, to advance 

 the cause of Dairying in America. 



You are Invited 



to join in this movement. You are vitally interested in this 

 plan and its successful execution. It means 



Safety FIRST, and a better profit NEXT, for every man 

 engaged in the Dairy Industry. 



