Why the National Dairy Council 



\vas Formed 



FOR YEARS the Dairy Industry 

 has suffered from lack of cohe- 

 sion and co-operation between 

 its related branches. True, we have 

 had an organized life representing each 

 branch of the industry. The Breeders 

 have had their associations, and each 

 breed has been separately represented. 

 The Milk Producers, the Creamery, 

 Butter and Cheese Manufacturers, the 

 Milk Dealers, the Ice Cream Manu- 

 facturers, and the Dairy Machinery 

 Equipment and Supply interests — each 

 have had their separate organizations to 

 jealously guard their interests as such. 



These separate associations, each deal- 

 ing with but one aspect of our great 



Billion Dollar Industry, 



naturally are keen in their rivalry, and 

 frequently bitter contentions have been 

 fought out with varying success. 



The country grew by leaps and bounds. 

 The industry kept step with that 

 growth, but the larger and richer it 

 grew, the larger and more serious also 

 grew the deep problems affecting the 

 industry as a whole. Even when large 

 interests not altogether friendly to 

 our business combined in powerful 

 organizations, our industry stood 

 defenseless, because unorganized, 

 against attacks which could not fail 

 in their pernicious effect. 



Dairying, the second 

 largest industry 



of the country, should be better pre- 

 pared to safeguard its enormous inter- 



ests. Its duty to do so is dual — personal 

 and patriotic. 



Industries grow and prosper only as the 

 men engaged therein find it safe, 

 profitable and convenient to continue 

 in them and expand their business with 

 the growing demands. 



And Dairying is no exception in requir- 

 ing a strong, industrial organization 

 to protect and advance its welfare. 



Only with the safeguarding of its own 

 interest and that of every individual 

 engaged in it can Dairying prosper and 

 perform its greater duty imposed upon 

 it by the Nation, to be the conservator 

 of the fertility of our soil — the very 



backbone of our national 

 wealth. 



Injudicious farming, perpetual over- 

 drafts upon the richness of our soil, 

 very little, if any, provision for its 

 reclamation for the future, bode ill 

 to agriculture. 



The worn out farms of New England 

 and of the South, the fast declining 

 fertility of the great West, the highly 

 specialized agriculture of the fruit 

 countries, and even the wonderfully 

 fertile farms of the Mississippi Valley, 

 are crying for cattle. 



Soil fertility 



can be conserved and increased only 

 through the agency of animal manure. 

 By this means only can the enormous 

 yield of food material drawn from the 

 earth, but not fit for human food, be 



