16 



NATIONAL DAIRY COUNCIL CHICAGO 



4. It will pay hitn to do so only if he 

 is safeguarded in his business, and its 

 extension; if the conditions under 

 which he produces are stable and 

 reasonable; if he may depend upon a 

 market for his present production and 

 the additional production following an 

 increase of his stock. 



5. Single-handed, he is unable to cre- 

 ate the additional demand which will 

 justify him to increase his supply. 

 Such an additional market can be 

 created only by increasing the general 

 consumption of Dairy Products. 



6. The general consumption of Dairy 

 Products can be increased only through 

 a powerful campaign of education and 

 national advertising which will dis- 

 seminate the widest possible knowledge 

 and a true understanding of the food 

 value and the economy of Dairy Prod- 

 ucts. 



7. Such a campaign of education and 

 national advertising requires complete 

 co-operation of all branches of the 

 industry, and every individual member 

 engaged therein. And each will in turn 

 profit substantially from the success 

 of the undertaking. 



A Sound Plan 



The plan worked out is sound and practical in all its details. 

 It means the good of each and all. It means a union of the 

 industry, a close relationship, unity of action, rapid progress, 

 substantial improvement. It insures protection of the pres- 

 ent, safeguards the future, and raises our industry to a 

 new plane of dignity and power to which its function, its 

 importance and its earnest membership clearly entitle it. 



The sponsors and supporters of the plan are confident of its 

 success, and feel free to ask you to support it with your money 

 and with your prestige. 



Read all the details. And then — 

 Subscribe to the limit of your ability. 



M. D. MUNN, President 



E. W. CHANDLER, Vice-President 



GEORGE E. HASKELL, Treasurer 



W. E. SKINNER, Secretary and General Manager 



