The Intelligence Bureau 



THE Intelligence Bureau to be 

 established within your Coun- 

 cil, will carefully examine every 

 published statement relating to the 

 Dairy Industry or Dairy Products with 

 a view to procuring just and accurate 

 representation of our industry, our 

 products, our methods of handling, 

 our system of distribution, our prices, 

 our advertising, our duties and relations 

 to the public. 



Government and official reports in the 

 past have contained glaring inaccu- 

 racies and unjustifiable criticisms, 

 which were exploited and given the 

 widest publicity for personal gain by 

 competitive advertisers or hostile inter- 

 ests. We were helpless in the matter. 

 Our trade press protested, but these 

 protests were heard only by ourselves. 

 We held meetings, but were constantly 

 repeating our protests to and among 

 ourselves. We had no arm with which 

 to reach the public where the injury 

 was done. 



With an established organization and 

 a campaign fund we can counteract 

 erroneous impressions by publishing 

 accurate information, and frequently 

 stop the injury at its source. The 

 industry united, hundreds of thousands 

 strong, will obtain a hearing and secure 

 justice anywhere. 



NEWSPAPERS and MAGAZINES fre- 

 quently contain articles on food, food 

 values, diets, etc., in their health col- 

 umns, or special departments devoted 

 to Housekeeping, Care of Infants, Care 

 of Invalids, and the like. All will be 

 examined carefully as to accurate and 

 proper representation of our products; 



every unjustified statement or pre- 

 judicial conclusion will be challenged. 



Editors and writers are cordially invited 

 to avail themselves of the services of 

 the Council in procuring or preparing 

 authoritative information for their 

 readers. 



ADVERTISEMENTS containing reflec- 

 tions upon our industry or our products, 

 or making unwarranted claims with the 

 purpose of displacing or substituting 

 our goods, and advertisements of our 

 own members reflecting upon the prod- 

 uct of any other members will be 

 promptly challenged. Advertiser and 

 publisher alike will be approached by 

 your Council and held responsible for 

 the truth and justice of all published 

 statements. 



THE TRADE PRESS or any part thereof 

 playing class against class within our 

 own industry will be reviewed and 

 induced to aid in establishing harmony 

 among the various branches instead 

 of inciting strife with its inevitable loss 

 to us all. 



CATALOGS, PAMPHLETS, CIRCU- 

 LARS passing through the United 

 States mail direct to the consumer, or 

 distributed otherwise will be carefully 

 reviewed. No act will be omitted, 

 required for, or conducive to, securing 

 for us our just due. 



With the powerful voice of a united 

 industry, backed by a business machin- 

 ery, your Council will stop the vast 

 losses and deep injuries caused our 

 industry through the channels men- 

 tioned above. 



