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NATIONAL DAIRY COUNCIL CHICAGO 



OUTDOOR ADVERTISING. Large, 

 beautiful posters on bill-boards, or 

 painted signs, making a quick appeal 

 to the eye and particularly impressive 

 upon children will carry the strong 

 suggestion of appetizing Dairy Dishes. 

 These in turn will be backed by very 

 attractive 



STREET CAR ADVERTISING in which 

 the story of the magazine, the news- 

 paper, and the bill-board will be supple- 

 mented by another quick appeal to the 

 eye and mind in carefully planned, 

 artistic pictures and quick, short 

 slogans. While these campaigns are in 

 progress the help of local associations 

 and newspapers will be enlisted in 

 securing the most effective Retail 

 Dealers' co-operation. 



WINDOW DISPLAYS in Department 

 Stores, Grocery Stores, Drug Stores, 

 Bakeries, Luncheon Counters, supple- 

 mented by attractive window and 

 interior display cards will back up the 

 local advertising. 



HOTELS, RESTAURANTS, DINING 

 CARS, CAFETERIAS, etc., will be 

 informed of proposed national and local 

 advertising and their co-operation 

 enlisted in offering special Dairy Menus 

 simultaneously with the advertising. 



In addition special publicity will be 

 given our cause through the organiza- 

 tion of a 



NATIONAL DAIRY WEEK, when with 

 special timely and seasonable appeals 

 to moderation and food temperance, 

 large numbers of people will be advised 

 of the benefits of a dairy diet and com- 

 mitted to a distinct program in which 

 Dairy Dishes are predominant. 



CHEESE DAYS and ICE CREAM DAYS 

 can be organized when on a fixed day 



every hotel, every restaurant, every 

 dining car, every eating place and 

 thousands of homes will specialize on 

 these foods. 



To carry the educational campaign 

 into every home it is proposed to con- 

 duct a 



SPEAKERS' BUREAU, under whose 

 auspices men and women, prominent 

 speakers, will address Schools, Colleges, 

 Universities, Domestic Science Classes, 

 Women's Clubs, Churches and every 

 accessible form of the organized life 

 of the consumer on the subject of Dairy 

 Products with the aid of Charts, Stere- 

 opticon Views and 



PROMINENT WRITERS will be 

 engaged to prepare popular articles 

 on the subject of Dairy Products. 

 Magazines, newspapers and other pub- 

 lications will be glad to use these freely 

 in their columns dealing with Health, 

 Feeding, Housekeeping, Family Budget, 

 the Rearing of Children, etc. 



MOVING PICTURE SHOWS. These 

 can be utilized to run special films 

 showing a modern dairy, with its 

 wonderful cattle, its fine barns and 

 houses, the scrupulous care in Milk 

 Production, the sanitary handling, 

 transporting, pasteurization, bottling 

 and delivery of Milk. The Making of 

 Butter, of Cheese, of Ice Cream, etc., 

 and films showing the results of Dairy 

 diets. 



LITERATURE, BOOKLETS, PAM- 

 PHLETS, COOK BOOKS, RECIPES, etc., 

 etc. Your publicity department will 

 prepare for general circulation a com- 

 plete line of literature dealing with the 

 subject of Dairy Products. 



Reprints of important documents 

 issued by the United States Govern- 



