NATIONAL DAIRY COUNCIL CHICAGO 



29 



ment, the government of the States, 

 universities, agricultural colleges, 

 extension departments; original books, 

 pamphlets and circulars prepared by 

 scientists, dietetists, social experts 

 and authorities on domestic science 

 dealing with such subjects as: The 

 Care and Feeding of Infants; the Food 

 Value and Economy of Milk and Milk 



Products; Milk, Cream, Butter and 

 Cheese in Cooking and Baking; Ani- 

 mal and Vegetable Fats versus Butter- 

 fat; the Food Value of Ice Cream; 

 Cheese and Cheese Dishes; Dairy Cook 

 Books; Dairy Menu Books, etc. These 

 are but a part of the publications pro- 

 posed to be issued for general distribu- 

 tion throughout the land. 



Local Advertisers' Service 



LOCAL ADVERTISING CAMPAIGNS. 

 We shall prepare, for the use of local 

 advertisers, complete advertising cam- 

 paigns to be conducted locally in con- 

 junction and simultaneously with our 

 national advertising. 



ELECTROTYPES of both illustrations 

 and complete advertisements will be 

 prepared and furnished. 



All literature adapted for general circu- 

 lation by Milk Dealers, Butter and 

 Cheese Dealers, Grocers, Delicatessen 

 Stores, Hotels, Restaurants, Soda Foun- 

 tains, etc., etc., among their customers, 

 will be made available for general dis- 



tribution, so that every household in 

 the land will be reached and educated 

 to the value and greater use of our 

 wonderful products. 



This work, intelligently and aggres- 

 sively carried out must produce results 

 of magnitude, and beyond all propor- 

 tion to its cost. 



While, of course, the percentage of cost 

 based on total results will probably be 

 the smallest known in advertising, a 

 large sum in dollars and cents is 

 required to inaugurate and consistently 

 continue so great a campaign. 



No man engaged in or connected in any way with the Dairy 

 Industry should fail in his duty to support this great project 

 to the fullest extent of his ability to pay. 



If all do their full duty their investment will be returned to 

 them manifold in the results obtained. 



