Why Our Advertising is More Effective 



than Any Other 



THE advertising of Dairy Prod- 

 ucts presents less difficulties 

 and is bound to be more pro- 

 ductive, and instantly, than any other 

 advertising within our knowledge. 



Milk, Butter, Cheese, Ice Cream, are 

 already known in every home. The 

 demand exists. Consumption is estab- 

 lished. No painful, tedious and costly 

 educational campaign to introduce the 

 goods is required. All that is necessary 

 is to re-emphasize the desirability and 

 great value of our goods. A clearer 

 knowledge of a good product always 

 leads to a wider use. 



Dairy Products are consumed today in 

 a rather automatic, matter-of-course 

 way, with little thought of their real 

 importance. Advertising will electrify 

 the national mind, make it think 

 intently about these first, simplest 

 and best friends of mankind, and the 

 thought being appealing will promptly 

 be translated into action. 



Hence none of the great, and often 

 fatal, difficulties of introducing a new 

 article, creating a new taste, establish- 

 ing a new trade-mark or displacing 

 competitive goods of the same class, 

 confront us in our advertising. 



Moreover, the most serious problem 

 in making an advertising campaign 

 successful does not exist in ours. 



That is the problem of distribution. 



Before a manufacturer can undertake 

 an advertising campaign he must first 

 make sure that his goods are in stock 



and will be supplied in every place where 

 the advertising appears. 



Advertising not backed by a prompt 

 supply of the goods when called for is 

 criminal waste and has meant the 

 graves of most advertisers. 



The task of first finding a jobber who 

 will stock the goods and retailers who 

 will sell them often takes years, and 

 large sums of money always. And 

 frequently it is unsuccessful. 



No such problem — ^no such risk attends 

 our advertising. We can immediately 

 use every available medium, for our 

 goods are on sale and can be supplied 

 at once wherever we may advertise. 



"On Sale Everywhere" is true of our 

 goods. Our distribution is established 

 —100% fine. 



The housewife, convinced by our adver- 

 tising, need but step to her telephone, 

 or leave a note for the milkman, to 

 procure instantly that extra quart of 

 milk. 



The nearest grocer is there ready to 

 deliver the Butter and the Cheese. The 

 nearest drug store has the Ice Cream. 



With the demand for our goods already 

 universal, with our distribution fully 

 established everywhere, we sustain none 

 of the wastes of the ordinary advertiser 

 who loses a large percentage of the 

 business created through his advertis- 

 ing because the goods, when called for, 

 are not on sale, or can be procured only 

 with difficulty or delay. 



Our advertising truly is 100% advertising. You get the 

 full value and maximum results for every dollar expended. 



