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NATIONAL DAIRY COUNCIL CHICAGO 



a guess. It might be much more. It 

 might be less. 



But even so small a result would fully 

 justify the proposed expenditure of at 

 least $750,000. It would be decidedly 

 good business — ^money well spent. 



It appears then that immediate pecuni- 

 ary results alone justify your support. 

 But beyond that we are laying the 

 foundation of one of the world's great- 

 est demonstrations of the power of 

 intelligent co-operation. 



The Dairy Industry organized, standing upon common ground, 

 working together harmoniously, presenting a united front, 

 with cash to back it, can work out its manifold problems in a 

 calm, quiet, dignified, constructive way. 



If it wants to get more business it will get more business by 

 business methods. 



If it requires policing it will police itself and march ahead 

 even of the growing requirements of these better days. 



If it languishes through unorganized production, meeting an 

 unorganized market, it can intelligently and effectively restore 

 its equilibrium. 



And while it is thus working out its own salvation, with com- 

 fort, profit and encouragement to its own members, it performs 

 its patriotic service and earns the gratitude of the people in 

 the conservation and enhancement of its essential part of the 

 national wealth. 



