A Greater Market for Pure Bred Dairy 



Cattle 



THERE is not a man in Dairying 

 who does not prefer a "Queen 

 of the Dairy" to every scrub he 

 owns. A beautiful and constantly 

 upbreeding herd is the goal of every 

 farmer worthy of the name. He knows 

 that his money were better invested 

 in one good cow than in three poor ones. 

 He knows that his product would be 

 greater, cost less to produce, bring a 

 better price, be in greater demand, 

 mean a greater and surer net return 

 and make life more worth the living. 



Still, he goes on year in and year out, 

 and does not realize his wishes nor our 

 own. He gets by with the stock he has 

 and little is his encouragement to do 

 better. He is not getting rich; for, 

 unorganized as he is, with no one to 

 help him, he frequently sells his prod- 

 uct below his cost, which often he 

 does not know. 



That is a condition in which all the 

 industry is concerned. The industry 

 cannot thrive as it should if its most 

 numerous element, the farmer, is 

 operating under adverse conditions. 



If we want him to be a better customer, 

 spend more on his stock, increase it in 

 number, heighten its grade, improve 

 the quality and quantity of his pro- 

 duction, better and enlarge his barns, 

 his machinery and his equipment, we 

 must make sure that he has the means, 

 as well as the inclination for those 

 purposes. 



The farmer is the backbone of every 

 branch of our industry. His well-being 

 is reflected in every concern which seeks 



his patronage; his adversity and his 

 losses likewise fall back on us all. 



The National Dairy Council is not an 

 association of but one class of the 

 industry with purely class interest, but 

 an alliance of all the interests in the 

 Dairy Industry regardless of class. 



Its founders were men of wide vision 

 and big ideas who could look beyond 

 the narrow horizon of their individual, 

 or class interest, and fathom the prob- 

 lems confronting the Dairy business — 

 yes— they went beyond and viewed 

 them from the broad standpoint of the 

 national welfare. 



They stand upon the ground that the 

 country's greatest wealth and the con- 

 cern of every citizen is our soil, its 

 conservation and its enrichment. 



From this lofty eminence they see 

 Dairying not only as Dairying, but in 

 its relations and its duty to the national 

 welfare. They espouse Dairying because 

 that is their chosen business, but they 

 have risen beyond the old narrow view- 

 point that anything can be a success 

 permanently, which does not proceed 

 upon the broad plane of the universal 

 welfare — "the greatest good to the 

 greatest number." 



They view with apprehension the 

 question of soil fertility — a national 

 question. They find its quickest 

 solution in intensified Dairying. They 

 appreciate also that intensified Dairy- 

 ing will remain a dream unless a 

 market is made for the increased 

 production from intensified Dairying. 



