34 



NATIONAL DAIRY COUNCIL CHICAGO 



So they set about as practical business 

 men to study the possibilities of an 

 increased market and present the solu- 

 tion in the plan submitted herewith: 

 "A NATION-WIDE 3 YEARS CAM- 

 PAIGN TO INCREASE THE CON- 

 SUMPTION OF DAIRY PRODUCTS." 



Chief among the sponsors of this plan 

 are the Pure Bred Cattle Breeders. First 

 among the contributors to the cam- 

 paign fund were leading Pure Bred 

 Cattle Breeders. They are the last to 

 profit from the success of the campaign. 

 They were the first to subscribe — and 

 they subscribed heavy sums. That is 

 broad vision and patriotism of the finest 

 kind. That is an example worthy of 

 prompt and generous emulation. 



America stands at the head of all 

 nations in the science and extent of 



breeding fine stock; and here is pre- 

 sented an opportunity to widen our 

 field as never before. 



If our plan succeeds in increasing the 

 demand for Milk but one-half glass per 

 capita per day — that will create a de- 

 mand for about 4,000,000 additional 

 cows on the farms of our country. 



Increased consumption, everlastingly 

 maintained through powerful adver- 

 tising, stabilizes the business of every 

 dairy farmer, safeguards his future, 

 assures his profits and gives him 

 the encouragement to consider better 

 blooded stock. 



This means an enormous advantage to 

 the breeding industry. And breeders 

 especially should follow the example 

 of their leaders and subscribe heavily 

 to our fund. 



You serve your own interest and at the same time perform a 

 distinctly patriotic service to your country when you add a 

 substantial contribution to our fund. 



Send us your subscription today. When you have mailed it, 

 cause a meeting to be convened of your association at the 

 earliest date, present this important topic to the members 

 and procure from them an additional subscription as an 

 association. 



