NATIONAL DAIRY COUNCIL CHICAGO 



39 



And this is YOUR part in this great 

 movement. 



1. Support it liberally with your 

 money. Subscribe today— NOW. 



2. Spread the news of it everywhere 

 among your friends, your neighbors, in 

 your lodge, in your grange, in your 

 association. Boom the proposition. 

 Get everybody you know and can 

 influence to support it with his money 

 and his co-operation. 



3. Look over your business. Deter- 

 mine what you can and will do to help 

 the Dairy Industry by keeping more 

 cows and better cows, by improving 

 your methods and your product for 

 your greater profit and the good of all. 



For years you have believed in this 

 creed — "More cows and better cows." 

 You knew how this would help you in 

 your income, how it would enrich your 

 farm, increase its value and insure its 

 continued fertility. The creed was 

 preached to you and you believed in it, 

 but you were not told how and where to 

 market the additional supply you were 

 asked to produce. 



This important question is solved by 

 your Council. 



The Council has enlisted in your cause 

 all who depend on you — the Milk 

 Dealer, the Creamery, the Cheese- 

 maker, the Ice Cream Manufacturer, 

 the Machinery and Equipment men. 



All are contributing their share to 

 stimulate and stiffen the consumption 

 of your product so you may be justified 

 in increasing your production. 



The Council asks you not only to pro- 

 duce more, but steps in with an intelli- 

 gent business plan to help you sell the 

 additional product. 



We want from you $1.00 per cow per 

 year as your share of this big fighting 

 fund. 



If you have eighteen cows we want 

 you to subscribe $18.00 per year for 

 three years, or a total of $54.00. $18.00 a 

 year, or $1.50 a month is a mighty small 

 sum to set aside to promote your busi- 

 ness. You personally could do but 

 little with $18.00 a year, by way of pro- 

 moting your business, but your $18.00 

 backed by a hundred thousand similar 

 contributions makes a total with which 

 big things can be done in a big way. 



If every man in the dairy business does 

 his duty we shall become the most 

 powerful business organization in the 

 country and the biggest advertiser of all 

 in America. 



You know what it will mean to you 

 personally to have your goods advertised 

 every day in the year among the twenty 

 million families of America, each of 

 whom uses, or should use, your goods 

 in one form or another at least three 

 times a day. 



Just see your first advertisement in the 

 Saturday Evening Post of July 29th, 

 1916. That hit two million homes, or 

 about 10,000,000 people in one day, 

 telling each to use more of your goods 

 and giving many good reasons why. 

 Full-page advertisements in the Sunday 

 editions hit millions more. 



Copies of these advertisements and a 

 number of others are found elsewhere 

 in this book. 



That sort of work, continued persist- 

 ently and everlastingly, brings big 

 results. 



The money for these first advertise- 

 ments was furnished by big, wide- 



