NATIONAL DAIRY COUNCIL CHICAGO 



51 



the big cities is impotent and accom- 

 plishes but little. 



We require a powerful national cam- 

 paign of education which impresses the 

 value of Ice Cream as a FOOD upon the 

 American mind and brings about a 

 decided increase in consumption. 

 When Ice Cream is understood as only 

 big and long sustained national adver- 

 tising can make it understood, the pat- 

 ronage of these thousands of drug 

 stores, confectioners. Ice Cream parlors 

 and the home consumption reached 

 through them, can easily be doubled. 



The success of this campaign will 

 revolutionize the Ice Cream business. 

 Advertising always results in the 

 improvement of the product adver- 



tised. Advertising Ice Cream creates 

 a demand not only for more, but for 

 better Cream. That helps your busi- 

 ness and the whole Dairy Industry. 

 Increase in volume and improvement 

 of product stabilize the business, make 

 it dependable and more profitable. 

 You cut the cost of production, of over- 

 head, of payroll, of delivery, of distribu- 

 tion and of waste. 



The National Dairy Council will help 

 you get more cream, and better cream, 

 to increase your business, to make it 

 steadier and more profitable. 



It will fight your battles, solve your 

 problems and aid you in many ways 

 where single-handed, as a detached 

 industry, you are helpless. 



Every Ice Cream manufacturer is urged to consider carefully 

 just what this campaign means to him and his business. 



Send us your subscription today — now — ^while you think of it. 

 Then enroll yourself as an active worker, present the matter 

 to your fellow-manufacturers and urge them to add their 

 subscription to yours. 



It is to your interest to support the Council liberally and 

 contribute your proper share to this great undertaking. 



