To the Building, Macliinery and 



Supply Trade 



I 



F YOU ARE a builder of Barns or 

 Silos— 



If you handle or manufacture 

 Creamery and Dairy Machinery, Sep- 

 arators, or other equipment — 



If you manufacture or deal in Agri- 

 cultural Implements — Cement — ^Lum- 

 ber — Fence or other goods used on the 

 farm — 



YOU are interested in this big plan and 

 YOURS THE DUTY TO SUPPORT IT. 



Your profit is derived from the user of 

 your goods. The better his business, 

 the bigger his profits, the greater is his 

 demand for your goods, the greater his 

 ability to purchase them. 



Under the modern way of merchandis- 

 ing you figure not: "How much money 

 can I get out of my customer?" but 

 this way: "How can I help increase my 

 customer's profits so he can buy my 

 goods and buy them more freely?" 



When big manufacturers of agri- 

 cultural machinery appropriate large 

 sums for Agricultural Extension Depart- 

 ments and give intelligent aid and 

 support to the farmer, they know that 

 this is bread cast upon the waters 

 returning a thousand fold. Briefly, 

 they make a market for their goods. 



Among all the people approached to 

 discuss and aid this plan of advancing 

 dairying none have been more enthusi- 

 astic nor more liberal subscribers than 

 the Machinery and Supplies interests. 

 They know that EVERY EXTRA 

 POUND OF BUTTER OR CHEESE, 



EVERY EXTRA GALLON OF ICE 

 CREAM, EVERY EXTRA PAIL OF 

 MILK means requisitions for more of 

 their goods. More cows and better 

 cows mean also a bigger and better barn, 

 more separators, more machinery, 

 more equipment. 



You are business men, gentlemen. 

 You require no detailed explanations. 

 You KNOW that an increased demand 

 of Dairy Products and better dairying 

 means more business for you. The 

 greater the purchasing power of your 

 customers, the easier it is to sell them 

 your goods and the less your selling 

 expense. 



You, being big, progressive advertisers 

 yourselves, know the force of adver- 

 tising; know that in no other way 

 can the dairy business and yours be 

 so quickly, so substantially and so 

 lastingly advanced as through the 

 big, powerful advertising campaign 

 described in these pages. 



Help us make the American Dairy 

 flourish and it will pay you back mani- 

 fold. Investigate this plan and the 

 people behind it, back it to the limit 

 of your ability, and then ask your field 

 men, your agents, your trade papers 

 to get behind it and enlist every man. 



And please do not delay. Subscribe 

 TODAY— NOW. 



A big thing done quickly does double 

 duty. 



This is not one man's enterprise. It is 

 not the promotion of just ONE branch 

 of the industry. It is the concerted 



