How Your Money will be Expended 



and Accounted for 



WE NEED at least $20,000.00 

 a month for 36 months to do 

 effective work. The details 

 of the plan have been most carefully 

 and most conscientiously studied by 

 your Executive Committee. Each mem- 

 ber of that Committee is a man of 

 standing, enjoying the unqualified 

 respect and confidence of your industry. 

 They have v^^ithout compensation given 

 liberally of their time and counsel to 

 investigate every detail of the plan 

 before they finally approved it. They 

 have scrutinized the wisdom and value 

 of every item of expenditure proposed 

 and as a token of their own belief in the 

 success of the project they have 

 advanced the sum of $50,000.00 to put 

 the plan into immediate operation. 



Not a dollar of your money will be 

 appropriated or spent without the 

 previous approval of your Executive 

 Committee. They will watch results as 

 closely as they will watch returns in 

 their own business. All branches of 

 the work are in experienced hands — 

 all engaged in the work are men of 

 business training. They handle this 

 undertaking purely from the stand- 

 point of good business and expect a full 

 100 cents value in return for every 

 dollar expended. 



A full and complete accounting certi- 

 fied to by certified public accountants 

 will be presented to every contributor. 



The General Offices of the Council will 

 keep contributors advised as to the 

 progress of the work. 



Your Board of Directors, the Executive 

 Committee acting under its direction, 



and every member of the staff, con- 

 scious of their great responsibility in 

 the execution of this huge plan, are 

 directing and doing the work with the 

 utmost care, the best judgment, and, 

 above all, team work. 



They are confident that they will have 

 the united support of the industry so 

 that they may continue the work, 

 enter upon the full three years' cam- 

 paign and make this preliminary 

 campaign a permanent work of the 

 Council. 



They are confident also that prompt 

 and liberal subscription to the full 

 amount will insure prompt and lasting 

 benefit to the industry and make the 

 National Dairy Council a strong arm 

 of usefulness to every member, a power- 

 ful representative of our interests 

 wherever they may need representa- 

 tion and a voice respected and heeded 

 throughout the land. 



Our policy shall be broad, liberal, just 

 and fair; our power used wisely and 

 our influence for the good of all the 

 people. 



Proceeding from an enlightened self- 

 interest of the people engaged in the 

 industry, we know that our personal 

 interests and the interests of the Com- 

 monwealth are closely interwoven and 

 each must have due regard. 



We stand pledged to unqualified co- 

 operation with the authorities con- 

 stituted for the protection and further- 

 ance of the public health and shall 

 claim it as a distinction to have been 

 the first industry to march in advance 



