58 



NATIONAL DAIRY COUNCIL CHICAGO 



of the times and initiate, rather than 

 protest, the demand for still purer 

 foods and still more sanitary methods 

 of production, handling and distribu- 

 tion. 



Thus you may give freely in the knowl- 

 edge that every dollar of your money 



will do duty in a worthy, dignified 

 cause, and that aside from the material 

 profit gained, honor and credit will be 

 reflected upon every contributor in 

 the unqualified approval of the public 

 and a largely increased patronage of 

 our products. 



The Time to Act is— NOW! 



AND now — after this exhaustive 

 presentation of the great case 

 of the Dairy Industry— its life 

 rests in your hands. 



Prompt action is necessary. Delay is 

 dangerous. The campaign is on. The 

 Dairy Industry stands committed to it. 



We cannot now stop or hesitate but 

 must drive through to complete suc- 

 cess. It is the one great opportunity 

 to lift our industry from the chaos of 

 disorganization and lack of representa- 

 tion to a position of permanent power 

 and world-wide prestige. 



A fine example of public spirited, 

 unselfish devotion to a patriotic cause 

 has been given you by the broad-minded 

 underwriters who, with full belief in 

 the success of this great plan, have 

 financed and made possible this pre- 

 liminary campaign. 



You have a practical demonstration of 

 the ways and means to increase the 

 consumption of Dairy Products. Care- 

 ful consideration will convince you, too, 

 that the plan is sound, business-like, 

 bound to succeed and entitled to your 

 most liberal support. 



You need this campaign to fortify and 

 advance your business. 



We need you to continue it and make 

 it a powerful fighting-machine to do 

 battle for our industry. 



SEND US YOUR SUBSCRIPTION NOW 

 —and MAKE IT AS LIBERAL AS YOU 

 CAN. 



It is not necessary to pay it all at once. 

 You can split it up into 36 monthly 

 payments and send us your check for 

 one thirty-sixth of your subscription 

 month by month until fully paid. 



Your enthusiastic support will be 

 greatly appreciated by every member 

 of the industry, and, unless otherwise 

 requested, full public acknowledg- 

 ment of your subscription will be made 

 in our literature. 



While we believe that this prospectus 

 contains all information complete, we 

 shall be glad to give you any further 

 information which you may desire. 



Respectfully yours, 



NATIONAL DAIRY COUNCIL 



M. D. MUNN, President 



E. W. CHANDLER, Vice-President 



GEORGE E. HASKELL, Treasurer 



W. E. SKINNER 



Secretary and General Manager 



