Value of Organization 



Dairying as a factor in national prosperity is no 

 longer unprepared to cope with the problems and 

 perils which can arise to threaten an industry so 

 fundamental and so colossal. 



^ No longer will this — our billion dollar industry — 

 be a ship without a rudder; without effective repre- 

 sentation before the world, and the governments of 

 the world. 



^ No longer will it be a family misunderstanding one 

 another, working at cross purposes, and through its 

 lack of cohesion and harmony be the football of 

 strong, hostile interests, the plaything of ignorant 

 and vicious interests who have thrived on our weak- 

 ness and unpreparedness. We are banded together 

 — we stand together. We have a common ground, 

 and speak with one voice. 



National in scope as is our undertaking, it is 

 grounded upon common sense. You are asked to 

 enlist in the cause, not because it is a cause, but 

 because it will pay you in dollars and cents in your 

 own business. The success of this organization pro- 

 tects your investment, maintains and increases 

 your volume, insures your profit, safeguards your 

 future, and encourages you to grow and expand. 



And you will readily see that the furtherance of 

 our individual interests will also result in a generous 

 patriotic contribution to the national welfare, the 

 security of the national wealth, and great good to 

 every citizen of the land. 



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