In the following pages we present reproductions of a few advertisements prepared for 

 the preliminary campaign. These consist of two pages in The Saturday Evening Post 

 in full size reproduction, and nine additional advertisements, in largely reduced reproduc- 

 tions, for the Metropolitan Newspapers of the country. 



You are requested to study these advertisements carefully. 



They can only hint at the widespread and powerful publicity involved in a full three- 

 years-campaign, but are fair indicati ons of the sound policy and strong arguments which 

 are bound to impress deeply our millions of readers, and popularize and increase the con- 

 sumption of our wonderful products. 



Local advertisers desiring to use these advertisements or any part thereof, in their local 

 campaign, or for reproduction in their literature, are invited to make application to the 

 Council. These advertisements are copyrighted, and must not be used without the permis- 

 sion and consent of the National Dairy Council. 



