Eat More of These— Live Better— Spend Less 



Today is for the strong. Nowadays men realize that 

 their earning power depends upon sound bodies and 

 sound brains. And women who seek health and hap- 

 piness — not only for themselves, but for their husbands 

 and children — have a keener appreciation of the value 

 of proper food, its quality and its quantity. 



Overeating Is Dangerous 



Most people eat too much. Overloading the stomach 

 handicaps success. Gorging clogs the body, and robs 

 you of snap and vim. 



Concentrated foods are best. They permit you to do 



better work, and more of it — you can earn more — if 

 you relieve yourself of bodily overtax. 



Back to Simple Life 



In studying what you eat and what you feed your 

 family, it is wise to include such body-builders and re- 

 pairers as milk, butter, cheese and ice cream. 



Since time began these gifts of Nature have been con- 

 sidered necessary for complete health. Your body craves 

 their nourishing qualities because they furnish all the 

 needed elements in a highly digestible form. They are 

 pleasing and appetizing. They nourish, but do not distress. 



Then Use More Dairy Products 



MILK is not merely a delicious beverage; it's 

 a real food. A quart a day is not too much for 

 active workers. But drink it slowly — eat it. 

 Sleeplessness often is only hunger which you 

 can quickly satisfy with a glass of milk. 



BUTTER is a 98 per cent food, practically 

 without waste. It gives the body energy. Let 

 the children have all the bread and butter they 

 ask for. And cook and bake with good butter — 

 like mother used to do. 



CHEESE is a splendid food, too little un- 

 derstood. Sturdy, fighting men, enduring in the 

 trenches, come from nations subsisting largely 

 on cheese. Eat plenty of cheese. You will 



find many appetizing cheese dishes in your 

 cook book. 



ICE CREAM is not a luxury, nor merely 

 a holiday tid-bit. It is a delicious, refreshing, 

 stimulating, nourishing food. Eat less of the 



STARTLING FACTS 



Professor Rosenau of Harvard University says 

 that the actual food value of one quart of milk is 

 equal to three-quarterj of a pound of beef, two 

 pounds of chicken, eight ejjgs, two pounds of 

 codfish, etc. 



And we say that since butter, ice cream and 

 cheese are concentrated products of milk, each 

 therefore contains tli.?se food values, in a rela- 

 tively greater degree. 



heavy, slowly digestible dishes at the beginning 

 of the meal. Instead, eat a heaping dish of ice 

 cream as a dessert. Buy it at your drug store. 



Quit paying the heavy toll of over-eating 

 and improper feeding — quit today. 



Practice real economy at the same time by 

 obtaining more concentrated nourishment at a 

 lesser cost. 



Sparkling eyes — clear skins — good teeth — 

 ruddy cheeks — snap — "pep" — the joy of life 

 belong to all who drink plenty of good, fresh 

 milk and use all dairy foods liberally. You can 

 buy them everywhere. 



Send for the Dairy Menu Book. There's 

 one for every home in America. 



NATIONAL DAIRY COUNCIL 



General Offices: Chicago, 111. 



This Council is composed of 280,000 dairymen, dairy cattle-breed- 

 ers and representatives of all allied dairy interests. Its purposes are 

 to build a greater and better American dairy agriculture — resulting 

 in improved soil-lertility and better farm life — to encourage every 

 American consumer to iia\'e a keener appreciation (like European 

 rations) of the high food value of dairy products. The Council 

 believes its mission is patriotic. 



A wider use of dairy products on the tables and in the kitchens of 

 our American homes will mean a healthier and cheaper fed nation. 

 Our slogans are: "Drink and use more milk." "Eat and cook 

 with more butter." "Ice cream is not alone an excellent dessert, 

 but a real food." "Cheese is the staff of life of many nations; why 

 not in U.S.A.?" "Dairy Products — palatable, nourishing, eco- 

 nomical — arc Nature's best food." 



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