VIM 



Depends On Victuals 



Your earning power and happiness depend largely on 

 what you put in your stomach. You know what happens 

 when you overload it. Languor or distress slows you 

 down. Gorging robs you of snap and vim. 



Nature urges you to eat more dairy products, the nat- 

 ural, concentrated foods — such as milk, butter, cheese and 

 ice cream. They nourish. Each contains the food elements 

 every active body craves. Each is palatable and digestible. 



Dairy products help you do better work — and more of 

 it. So commence now to relieve yourself of bodily over- 

 tax by adopting the dairy plan. 



Delicious — Economical 



Dairy products contain all the necessary elements that 

 build and repair bone and muscle. 



Professor Rosenau of Harvard University says that the 

 actual food value of one quart of milk is equal to three- 

 quarters pound of beef, two pounds of chicken, eight 

 eggs, two pounds of codfish, etc. 



And we say that since butter, ice cream and cheese are 

 concentrated products of milk, each therefore contains 

 these food values in a relatively greater degree. For 

 instance, the energy value of a pound of butter is 9 times 

 greater than a pound of potatoes. Think of the economy 

 of dairy products. No expensive waste — no gristle, seeds 

 or skins. You get full value for your money. 



Use More Dairy Products 



J^JLJ^ is a real food — not merely 

 a delicious bcverag:e. A 

 quart a day is not too much for 

 active workers. But drink it slowly 

 — eat it. 



Sleeplessness often is only hun- 

 ger, quickly satisfied with a class 

 of milk. 



BUTTER is a 98 percent food, 



practically without 

 waste. It gives the body energy. 

 Let the children have all the bread 

 and butter they want. 



And cook and bake with good but- 

 ter—like mother used to do. 



ICECREAM -^ "°' =','"'?'7' 



nor merely a holi- 

 day lit-bit. It is a delicious, refreshing, 

 stimulating, nourishing food. Eat less 

 of the heavy, slowly-digestible dishes 

 at the beginning of the meal. Instead. 

 eat a heaping dish ot ice cream as a 

 dessert. Buy it at your drug store. 



CHEESE '^ ^ splendid food, too 



little understood. 



Sturdy, lighting men, enduring in the 

 trenches, come from nations subsist- 

 ing almost wholly on cheese. You 

 will find many appetizing cheese 

 dishes in your cook book. 



Send today for your copy of The Dairy Menu Book — A postal will do 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



This council is composed n[ 280,000 d.-iiryinen, dairy cattle-breeders and representatives 

 of all allied dairy interests. Its purposes are to build a greater and better American dairy 

 agriculture — resultinjs; in improved soil-ftrtilily and better farm life — to encourage every 

 American consumer to have a keener appreciation (like European nations) of the high food 

 value of dairy products. 'I'he Council believes its mission is patriotic. A wider use of dairy 

 products on the tables and in the kitchens of our Am eric a a homes will mean a healthier and 

 cheaper fed nation. Our sloj^ans are: "Drink and use more milk," "Eat and cook with 

 more butter." "Icecream is not alone an excellent dessert, 

 but a real food." "Cheese is the staff of life of many 

 "Dairy Products — paint- 

 Nature's best fouds." 



Advertisement D. Combination Half Page. Metropolitan Newspapers. 



