andMILK 



For the Business Lunch 



'T^ODAY— if you start to eat more bread and 



milk — you'll put a stop to more than half your troubles. 



You eat too much. You overload your stomach. At least, most people do. It you 

 are wise on foods, and do eat the proper amount, then you are liable to make an- 

 other great mistake by not eating the right kind of food. Stop! Think! Your 

 earning power and your happmess actually depend on what you put in your 

 stomach. Vim depends on victuals. Nimble wits depend on temperate eating. 



Easily Prepared for a Home Lunch 



Children Thrive On It 





my 



M-j^=^^«l^^ 



^s^a 



Nothing Better After Exercise 



Live Better — Spend Less 



Of course, all o( us aren't scientists. We can't stop 

 and analyze everything we eat. But wc can heed the 

 advice of great food specialists. We can Icaro the true 

 value of oairy products. 



For instatKe: Prof. Rosenau of Harvard University 

 says ihnt the actual food value of one quart of rnilk is 

 cqu.il to three-quarters pound of beef or two pounds o( 

 chicken or eight eggs or two pounds of codfish, etc. 



And yu know that butter, ice crenm and cheese are 

 concentrated products of milk. So they contain even 

 greater nourislimcnt. Dairy products mean a lot of 

 food for little money 



Dairy Dishes Best for Everybody 



Since time began Nature has prescribed dairy prod- 

 ucts as body-builders and repairers. You mcD with 

 plenty of pep admit that. 



You know that one of the most popular dairy dishes 

 for centuries — obtainable anywhere at any time — is a 

 bowl of bread and milk. 



In bread and milk are those nourishing qualities neces- 

 sary for complete health. Bread and milk is the real 

 staff of life dish — refreshing, stimubuing, restorative. It 

 is energy in a most agreeable and digestible form. 



Nourishing, EconomiccJ 



Try eating more bread and milk. Have it at lunch 

 often. Try it as a bed-time dish, so you can wake up 

 refreshed. Eatbread and milk any time — it is an all-hour 

 food — easy to prepare at home — easy to buy at restaurants. 



In such appetizing dishes as bread and milk, well-but- 



tered bread, cheese dishes and ice cream, your body ecu 



the nourishment it requires. 



After you commence to e.it more dairy products, 

 you'll (eel better. You'll be able to do a full day's work 

 under pressure. You won't feel distressed for a couple 

 of hours alter each meal. You won't fjll asleep after 

 lunch — lor instance. 



Try tlic dairy plan. You will soon admit that a plain 

 but wholesome fare IS best. And also thriftiest. R.D. Mil- 

 ncr of the U. S. Department of Agriculture says: "A 

 lunch of bread and milk is very nutritious in proportion 

 to itB cost and convenience." Begin today to make 

 bread and milk a part of your every day food. 



Sensible While Traveling 



To Housewives 



Your jnb is to help j'our hus- 

 b.ind dohisbesl. I( you h.indi- 

 cap him by too much food — 

 improperls' selecied — lie goe3 

 ofl to work with a thick head. 

 Emjiloyers will label him 

 "Sleepy" or "Lniy." So pro- 

 tea him— help him eel ahend 

 by your knowing dairy prod- 

 ucts and their value. 



Then the children. \^en 

 they're peevish— think first o( 

 their food*— in5tc.-.d of i.itnish- 

 menL Or it they appe:ir 

 dreamy, wnwilling or scrappy, 

 rtmembcr whipping is not a 

 substiime for proper (oedinj;. 

 Give them Nature's foods — 

 more milk — butter — cbeesc— 

 ice crqpm. 



Insure (amily health ar>d 

 bappiness by the dairy way. 



To Employers 



When your people appear 

 incompetent or indirtereni.lhey 

 ore gcneraily food-poisoned. 

 Ill-chosen foods drug people. 



Help them overcome this 



Even it you consider it Irom 

 a selfish standpoint, you neach- 

 Injis will be paid (or in more 

 and better work. 



"The big South Works plant 

 of the Illinois Steel Compnny 

 recently established Q number 

 *tf milk stations in its (aciury. 

 In Ies3 than 5i« months the 

 workmen were consuming HOO 

 quarts a day." says the Ameri- 

 can Macaiine. 



Good Everywhere— Resists Fatigue 



Por 



this and other dairy advcr- 

 its op In your pluce of bii5!- 

 Yovi-ll find yniir ptople glftd 

 D abo^rt rlfihi l.viDg. 



Send for the Dairy Menu Book Today 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO. iLl_ 



mpotpJ of rSO.OOO dalr)TDeD, An\iy ( 



and Tepre».enlailvp; et all a 



Truly a Vacation Dish 



It. It« porpiwrt nre tn build a frreater anil 

 ^n coniumrr lo havf a k«..or ap[irec.-iali..n 

 r o-^c of Uairv pro.lucli oo ihc tnhles and Id 

 Dill;." "EalandcMk with more bullcr." 

 n U. S. A f "Dairy fioducts— palilablo. 



The Best Bedtime Dish 



BUTTER 



The 98 Per 

 Cent Food 



Ic is wrong to consider butter as merely a spread for bread. 

 For butter on bread or for cooking purposes, is a highly concen- 

 trated food-fat, containing sohds vitally necessary for bodily 

 energy. 80 to 85 per cent of butter is pure fat in the best form. 

 Then there is three per cent of mineral matrer for bone-buildinp and one 

 per cent proteio for muscle makme and repairing. The stomach quickly 

 absorbs butter. But.ter is a leader amongst •food.'* of hich fuel value. 

 Thickly buttered bread is a two-value food, much needed by vigorous worker^. 



PHFFSF H^'p*-° ^°^^^ ^^^ 



High Cost of Living 



This ancient and honored food assumes new importance in 

 these days of sky-high prices. Cheese contains those fibre- 

 building quahties so needed to offset the wear of the body, to- 

 gether wiin fuel-fat and bone-building minerals. 



U-'C cheese in many ways — not merely as a pic-chaser. Cheese sand- 

 withes o( all kinds are wholesome. And cheese in cooking mnlerially re- 

 duces the' food bill. Cheese and macaroni is a beany dish, worihy of first 

 place OQ at least one menu a week. Cottage cheese is a fine relish. 



Cook books are full of delicious recipes for cheese di-ihes — all economical. 



ICE CREAM 



Both a Deuert 

 and a Food 



Everybody likes ice cream. People have quickly overcome 

 the idea that ice cream is solely a holiday tit-bit, Mothers realize 

 thatitisfinefor growing children. And as a prominent part of a 

 crown-up's meal, there are unmatchable values in this combination of cream 

 or milk, sugar, etc. Eaimg Ice Creana gives one & fine sense of satislyine 

 boih the palate and the body. 



Ice Cream can now be bought everywhere in many delicious flavors, lo 

 ihc home especially it makes an elaborate dessert at a modest price— giving 

 more food value for less money. 



And best of all, when boucht ontside, rt makes kitchen work onneccssary. 



Suggestion for Grocers, Druggists, Restaurant Owners: Keep this page posted on your window for a week. Watch your business grow. 



Advertisement C. Milk and Combination. Full Page. Metropolitan Newspapers. 



