The Wonders 

 of Milk 



Milk is one of the most wonder- 

 ful foods. It is Nature's first gift. 

 Milk is one of the cheapest foods 

 on the market. It is also one of 

 the most easily digested. It is 

 very nourishing. It contains the 

 chief parts of all the different 

 foods commonly found on the 

 table. 



Milk is the equal to a meal con- 

 sisting of meat and eggs, su^ar 

 and cereals, oils and fats, with 

 salt and water. A milk diet, 

 therefore, is like a mi.^ed diet. 

 Milk contains all the elements nec- 

 essary to sustain life. 



One of the chief essentials of 

 milk is the fat it contains. Fat 

 is required by the human body to 

 create heat and energy, and milk 

 excels in fat. 



While there appears to be little 

 difference between different fats 

 when we measure the food value 

 by the amount of energy, we must 

 not forget that energy does not 

 measure the entire value of a food. 

 There are other factors quite as 

 important. 



"Fat is fat," say some chemists; 

 "tat is fat," chirp in the oleo- 

 margarine makers. But scientific 

 investigators of human foods say 

 there is A difference in fats, and 

 they have the facts to prove their 

 assertion. 



Drs. Hart and McCullom.of the 

 Wisconsin E.^perimental Station, 

 have proven that Milk-fat, com- 

 monly called Butter-fat, contains 

 nourishing properties not found in 

 animal or vegetable fats. Claims 

 that oleomargarine or other sub- 

 stitutes for Butter are just as nu- 

 tritions as Butter are false. 



Both Food and Drink 



MILK is Nature's best and choicest food. It con- 

 tains all the food elements you need. It is 

 wholesome,beneficiaI,refreshing, stimulating and 

 delicious, and of all food products, most easily obtained. 

 Safely sealed, in a glass bottle, it is left at your door 

 every morning. It requires no preparation, means no 

 waste, and is very low in cost. 



To get the nourishment contained in a quart of milk 

 — according to Prof. Rosenau of Harvard — you would 

 have to buy and prepare }i pound of beef, or 8 eggs, or 

 2 pounds of chicken, or 2 pounds of codfish. Each of 

 these cost you more, to say nothing of the time, labor 

 and fuel required in preparation. 



ChildrenGrow Best on Milk 



The food-contents of milk best satisfy the naeds of 

 the growing child. Growing children should drink as 

 much milk, literally, as they can hold; it is absolutely 

 necessary for their growth. 



Their rate of growth can be regulated by food — but the 

 kind of food they eat is more important than the amount. 



Milk alone contains all the elements necessary to sus- 

 tain life and build the body. 



You Need It, Too 



The very qualities that make milk the essential food 

 of childhood recommend it for grown people as well. 



Use milk not merely as an addition to an already rich 

 and heavy diet, but in place of some of the slowly 

 digestible dishes which overtax your digestive organs 

 and impair your health. 



Eat for Health 



Begin today to drink more milk. Teach your family to know 

 its value. Order it at your downtown lunch. Quit overeating. 

 It's dangerous, particularly on these hot summer days. 



Use more Dairy- Products. They are good for you. They mean 

 better health, brighter spirits, happier action. 



You'll earn more, live better, live longer, spenfl less and you'll 

 bless the day when you resolved to lead a simpler life. 



Send for our Dairy Mena Book. It's free — postpaid. 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



This council is composed of 280,000 dairymen, dairy cattle-breeders and representatives o( all allied 

 ' dairy interests. Its purposes are to build a greater and better American dairy agriculture — resulting io 

 improved soil-fertility and better farm life — to encourage every American consumer to have a keener 

 appreciation (like European nation?) of the fiigh food value of dairy products. The Council twlieves its 

 mission is patriotic. A wider use of dairy products oa the tables and in the kitchens of our American 

 homes will mean a healthier and cheaper fed nation. Our slogani are: "Drink and use more milk." 

 "Eat and cook with more butter." "Ice cream is not alone aa excellent dessert, but a real food." 



"Cheese is the staff of life of many nations; wtiy not in U. S. A.i" "Dairy Products— palatable, 



nourishing, economical — are Nature's best foods." 



Advertisement H. Milk. Quarter Page. Metropolitan Newspapers. 



