UTTER 



Nature's Choicest Food 



BUTTER is Nature's choicest and perfect energy-producing: food. 

 Butter is churned from cows' milk only. A pound of butter con- 

 tains all the fat — butter-fat — of eight to ten quarts of pure milk. 

 Since a quart of milk in food value equals eight eggs, three-fourths of 

 a pound of beef, two pounds of codfish, you will see how high in food 

 value and low in price butter is as compared with other things you buy. 



Butter — The Energy Producer 



Think of butter as food — as an important part of the day's meals— not' 

 as a thin spread for bread. The more butter you use the better the 

 family is fed. The use of plenty of sweet, crisp butter will reduce the 

 need for other things. It reduces labor in preparation of the meal, saves 

 money and besides converts an ordinary meal into a feast. Eat more 

 bread and butter; buy more butter and less of other things and save money. 



The 98% Food 



Ninety-eight per cent of the butter you eat is taken into the body. 

 It is the digested portion of your food that counts in body-building, 

 and there is no use in spending money for foods you can't digest. To 

 do so is money thrown away. 



Butter is everybody's food— food for the delicate and robust child; for 

 the man who wields the sledge, and also the brain worker; food for the 

 sick and the well; the rich and poor. All to be well-fed must use milk 

 or its products. 



Butter is not a luxury to be used as a relish, but a nutritious, palatable 

 food, necessary to the health and economical feeding of young and 



old alike. Send for The Dairy Menu Book — there's one for you 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



This Council Is composed of 280.000 dairymen, dairy cattle-breeders and representatives of all allied dairy interetts. Its purposes are to build a greater and better 

 American dairy agriculture -resulting' in improved soil-fertility and better farm life— to encourage every American consumer to have a keener appreciation (like Eurooean 

 nations) of the high food value of dairy products. The Council believes its mission is patriotic. A wider use of dairy products on the tables and in the kitchens of our 

 American homes will mean a healthier and cheaper fed nation. Our slogans are; "Drink and nse more milk." "Eat and cook with more butter" "Ice cream is nnf 

 alone an excellent dessert, but a real food." 'Cheese is tlie staff of life of many nations; why cot in U. S. A.?" "Dairy products-palatable, nourishlne economical — 



What Every Mother Should Know 



"There are many mothers who do not realize how 

 much actuaHood value they get in fresh milk compared with 

 other foods. Milk U considered by food experts to be the beat 

 and cheapest food. 



*'A quart of good fresh milk is equal in nutritive 

 elements to nine ounces of bread, three-quarter dozen of egg's, 

 eleven ounces of steak or eight average-siz^d r>otatoes. 



"'Compared with fruit it equals sixteen oranges, 

 nine bananas or fourteen apples. 



"Every mother should know that milk can be 

 used in many ways to reduce her household expenses. Milk- 

 cooked foods are very nourl-shing' and cost less. Any good 

 cook book gives palatable, milk-cooked foods that will make 

 a luncheon or a dinner to satisfy the whole family. 



"H mothers would take the time to know more 

 about the value of pure milk, we are satisfied that the grocery 

 and meat bills would not look so large. 



"Pure milk should mean much to the woman 

 who cares.' 



While Dr. W. Peabody Bartlett does not talk 

 about the value of milk in school lunches In the above article, 

 this is a subject which should interest mothers. 



School children who eat their lunches away from 

 home should be encouraged to eat dairy products. The Depart- 

 ment of Physiology in the University of PennsylvaDia has. for a 

 number of years, conducted observation classes of backward 

 children. These classes are designed to prove that uuder-f ceding 

 or improper feeding is altogether too frequently responsible for 

 the unhealthy mental condition of many little ones. 



Experiments have been made all over the country by 



different school authorities. Some schools serve lunches. But 

 the interesting fact is that most school lunches have ne\er bct-n 

 attempted without milk, for the reason that expert dieticians 

 know that it is out of the question to attempt to afford nutrition 

 to growing, sinAy xnschild^TQn without Nature's best food J>ute milk. 



Give the children thickly buttered bread. Cheese- 

 sandwiches are fine for school lunches. Ice cream is a real 

 food as well as a dessert. 



Dairy foods— for young and old alike — afford the 

 needed nourishment at the least cost. 



are Nature's best foods 



<4) 



Advertisement E. Butter. Half Page. Metropolitan Newspapers. 



