BUTTER 



The 98 Per Cent Food 



98 per cent of all the butter you eat 



is taken into the body. There is practically no 

 waste. Butter makes energy — it builds up and 

 repairs the body. Mothers looking for "growing 



foods" for their children should 

 think about butter and know 

 all about it. 



The Greatest 

 National Problem 



The freetest problem con- 

 f rooting American people is 

 neither the Tariff, nor theTnists, 

 nor Internationftl Peace. It's the 

 food we put into oar stomachs — 

 the quantity and the kind. What 

 we, as a Nation, waste in over- 

 eating, and in wrong-eating, 

 cannot be meaaured in dollars 

 and cf ntB. 



Some day public schools will 

 teach our children bow to live — 

 what to es-l, and how much, and 

 inform them on ihecosi of living. 



Then ignorance as to food and 

 food values will be as blame- 

 worthy as poor spelling or being 

 poor at figures. 



The manufacturer using steam 

 will spend weeks and big money 

 to find the proper coal for his 

 boilers. He wants to know all 

 about the amount of heat he c&n 

 get out of a ton of coal, and what 

 the particular coal will do to 

 his boilers. 



That's wisdom, bat, while he 

 it studiously solving his coal 

 problem so that he may get the 

 most for his money and insnre 

 the longest po-ssible lite for his 

 machinery, he goea along and 

 overloads his stomach, the hu- 

 man boiler, with not a thought 

 as to the food value of the things 

 ha puts into it, the wear and tear 

 upon it. and no conception as to 

 whether he is getting the great- 

 est value forbimself out of every 

 dollar speht for his food. 



Now, It seems that the human 

 boiler should have as much con- 

 sideration as the factory boiler. 

 When your factory boiler is 

 abased and wears ont in half the 

 time it should you throw it out 

 and get another one. That's 

 just a loss of money. 



Bat when your human boiler 

 wears oulin half the timeyoulose 

 half of your life, and must go on 

 with yonr impaired machinery to 

 the end. Which of the two is the 

 more important problem? 



Old-fashioned bread and butter, the 

 butter spread on thick, is childhood^ s food 

 stand-by, and older people need it to create 

 and maintain their energy. 



Thin-blooded people should eat lots of 

 butter. It balances the diet and makes 

 good blood. Butter is not a luxury, but 

 a great food, necessary to the health of 

 young and old alike. 



Use Butter in Cooking 



Don't ruin your meat or your vegetables for the want of 

 plenty of butter. It is indispensable in real good cooking. 

 The best steak you can buy will fail to please because you 

 have substituted, or been sparing with butter. Fish to be 

 appetizing must swim in butter. Billy, the oysterman, one of 

 NcwYork's famous restaurant men, whose dinners are famous 

 all over the country, uses nothing but butter, and attributct 

 his fame and his success to tnc liberal use of butter. 

 The more butter you use in cooking, the better your cook- 

 ing. Meats and vegetables cooked in butter turn out better, 

 taste better, and digest more easily. 



Fry your eggs and your potatoes in butter. 



The best pie crust is made with one-half butter and one- 

 half lard. A heaping tablespoonful of butter in your batch of 

 bread improves the bread. When you make cake use butter. 

 It cannot be satisfactorily substituted, and a good rich cake, 

 baked with butter, is good, nourishing food. 



Butter is never wasted, for every ounce you use in cook- 

 ing or on the table means practically a full ounce of concen- 

 irated nourishment which builds the body, and improves 

 the health of your family. 



Send for the Dairy Menu Booh — It'* Free I 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



This Council \* composeil of 280.000 dairyrnen, dairy cattle- breeders and representative of all Allied dairy laterests. Its parposea 

 tin to build a greater and botler AmeHcaD dairy agrfcaltnre — resultini; )□ Improved soild rtiliiy and better (arro tile — to eocourag* 

 every Aroericao consaroer to tiavea keeaerapprcciatioD (like Enrnpeaa Datlons) ol the high food value of dairy products. Tb«CoaDclt 

 believes its njissioQ is patriotic. A wider ase o( dairy products on ihe tables and !□ the kitchens ol oar American bomes will meaa 

 B healthier and cheaper led oatJoo. Otir slogans are: "Drink and use more milk." "E t and cook witti more butter." "Ice cream 

 is aot alone an excellent dessert, but a real food." "Cheese is the ttaS o( Ule ol njany aa iuosiwhy Dot inU.S. A.f "DaJry prodocH 

 — palatable, nourishing, economical — are Nature's best foods." 



Advertisement I. Butter. Quarter Page. Metropolitan Newspapers. 



