CHEESE 



Americans Should Eat More 



JUST take a look over last week^s m^t and gro- 

 cery bill. How much did you spend for cheese? 

 Probably little or nothing — surely not enough. 



We Americans overlook cheese as one of the most palatable, 

 nourishing and cheapest foods. From sheer habit we neglect one 

 of our best home-products and sacrifice well-being and good money 

 for foods not nearly as nourishing nor as low in price. 



Cheese has been one of the world's staples since the beginning of civilization. 

 Old-World nations know cheese and depend on it as one of their basic foods. 



Cheese is a real food — healthy, nourishing and appetizing. It stimulates diges- 

 tion. That's why it is always included in every well- 

 ordered dinner. But cheese should be eaten not only 

 after other foods but in place of them. 



Out of the 15 principal foods which we eat, cheese 

 stands first in food-value per pound, excelling beef, 

 eggs, bread, potatoes, etc. 



"So far as its composition is concerned, clieese is 

 entitled to be considered as directly comparable with 

 meat," says Dr. C. F. Lahgworthy of the U. S. Dept. 

 of Agriculture. 



Cheese is ready to be eaten when it comes from the 

 market. It requires no preparation, no cooking, and 

 there is no waste, such as the bone and gristle in meat, 

 or the skins and seeds of vegetables. You can use 

 every ounce you pay for. 



A Complete Food for 

 the Human Body 



"Th# averape person la this 

 couQtry coDsumasnbout [wo-thirds 

 of a pint of tuilk por day." So 

 says Prol, O. F. Hunziker, Chief 

 of Dairy Dopartmect, Purdue 

 Uciversity. Prof. Hunijker Is one 

 ot the leading authorities on dairy 

 products and a gfreat believer in 

 mill(, butter, chotse and icecream 

 as food. 



"It the people were really fnral)- 

 lar wlrli ihe true value ol milk as 

 a food it is sale to say th.Tt Ihe 

 daily consumption of milk would 

 be doubled. 



"This increase !n the consump- 

 tion of milk would mean hetier 

 Bourlshraent, more norraiil diges- 

 tion, mono vigorous developmetH, 

 larger bony structure, better 

 health, more vitality and energv 

 in the performaoco of all kindsL>l 

 work — roental and physical — at a 

 S)iialler monthly board btil for ihc 

 lamlly. 



"Milk baa no eqOal as a food 

 (or man and its equivalent caniiol 

 be purchased at as low a pHce in 

 the form of any other animal fi-od. 

 nor can it combine the beneficial 

 properties to be found in oay food 

 which Mother Earth oSersto man. 

 "Miilt coataioa all the necessary 

 food elements, and Nature hns 

 placed them there In the proper 

 proportion for old and young. The 

 food elements in roilk are present 

 in such forms that they are more 

 digestible and more easily assimi- 

 lated than the same food elements 

 in other (ormi ot food products. 



"Businesa men and women 

 whose nervous system and roenlol 

 force are taied by the daily strain 

 of mental worit and worry are 

 iearnloK more to appreciate the 

 advantages of milk in their daily 

 diet. 



"CloameRS ot thoiig'ht and activ- 

 ity of roltid are jeopardized by 

 heavy and rich foods and by ovct- 

 eating. Too much of people's 

 strength is consumed by dlgesiion 

 of a heavy food. The blood that 

 should nourish the brain Is monop- 

 olised by the stomach. The adop- 

 tion of roilk and bread as the 

 mid-day meal largely reinoves this 

 baodicap." 



Other dairy prodocia Bijch a» 

 bntter, cheese and icecream— each 

 of which can be classed as a con- 

 centrate of milk— are equally vital 

 to homan health. 



These gifts o( Natnre — staples 

 since the dawn ot cIvilitatioD— 

 help you to live better, even 

 though yon pay lesi. 



Delicious Cheese Dishes 



Your cook-book is full of recipes for delicious cheese 

 dishes. They help you add variety to your family table and to 

 give your family more nourishment at less cost and trouble. 



Cheese is made from milk. A quart of milk is equal in 

 food value to ^:i pound of beef, 8 eggs, 2 pounds of chicken, 

 2 pounds of codfish, etc. Think orthe food-value and com- 

 pare the cost) 



And remember then that in a pound of cheese you get the 

 food-value of many quarts of milk. 



Find out all about cheese. Eat more. 



Telephone your grocer right now to substitute a pound of 

 good cheese for one of the heavy dishes you had planned for 

 tomorrow's dinner. Get the habit. It will grow on you. 



You will feel better and spend less. 



For your own satisfaction, send a nickel to Washington 

 with this coupon. 



n (NOT atampi) to 



I SenJ thiM Coapon tcith S etntt i 



! Superintendent of Documents 

 { WuhingtoD, D. C 



J I enclose, herewith, 5 cents in coin for which plense send ma Parroers' 



I Bulietio. No. 487. "Chuese and Its Economical Uses in Ihe Diet." 



I NafU... - - 



[ Sirtel tnd Snmber _ 



I Oty - StoU 



This pamphlet tells you all you should know about the 

 many advantages of cheese and contains many excellent recipes. 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



jtlle-breederr: and repre.eon 

 1 (like Europ«ai 



ThU CiMincn Is composed ot JSD.OOO dairyi 

 are to build a greater and b«lter American dairy aRncultu 

 every American coosumef to have akeenor appreci 

 believe, its m-ssion U patriotic, A wider u.= of da,ry prndn.t. oB _^ 



Ion Our slogans are: Dnnlc and u'^c mnre milk. c-ai ana 



; desert, bat a real food." '-Cheese is the stnfl of life <A. many i 

 ifttable, nourishing. economicaJ — are Nature's best foods." 



: t^^ble 



lives of all allied dairy interest*. Its purp 



il-ferlility and beder farm lile— to eocou 



) of the high lood value of d.iirv products. The Coi 



hens of c 



ind cheaper fed i 



« healthier 

 cream to tn 

 "Dalry prodacls — palal 



ook with more bvitiar." "lea 

 lions; why not in U. S. A.?'- 



JOJ^ 



Advertisement F. Cheese. Half PaAe. Metropolitan Newspapers. 



