CHEESE 



Helps to Solve the Hi^ Cost of Living 



Too many people think of cheese as a pie- 

 chaser. Cheese is a real food. The people of 

 many nations cat cheese three times a day. 



In these days of sky-high prices people are learning the 

 economy of cheese dishes. Economical cheese dishes 

 are taking the place of expensive foods. Cheese contains 

 those fiber-build in equalities so needed to offset the wear 

 of the body, together with fuel-fat and bone-building 

 minerals. It is one of the cheapest foods on the market. 



Stands High in Food Values 



Out of the 15 principal foods which we eat, cheese 

 stands first in food value per pound, excelling beefsteak, 

 eggs, bread, potatoes, etc. Best of all there is no waste 

 in cheese. You use it as it comes from the market with- 

 out paying for bone, gristle, skin or seeds. 



Cheese is made from milk. A quart of milk is equal 

 in food value to three-quarters pound of beef, eight 

 eggs, two pounds of chicken, two pounds of codfish, 

 etc. Cheese is simply concentrated milk. 



Delicious Cheese Dishes 



Use cheese in many ways. Cheese sandwiches of all 

 kinds are wholesome. And cheese in cooking materially 

 reduces the food bill. Cheese and macaroni is a hardy 

 dish, worthy of first place on at least one menu a week. 



Get out your cook book today and you will find many 

 delicious recipes for cheese dishes in it — all economical. 

 Also send for our Dairy Menu Book. Commence today 

 on the dairy diet by ordering cheese from your grocer. 



Send far oar Dairy Menu Book. It't free—potlpaid. 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



This Council is composed of 280,009 dairymen, dairy cattle-breeders and representatives of all allied dairy in- 

 terests. Its purposes are to build a greater and better American dairy agriculture — resulting in iroproved soil- 

 fertility and better farm life— to encouras;e every Amtrican consumer to have a keener appreciation (like 

 European nations) of the high food value of dairy products. The Council believei its mission is patriotic. A 

 wider use of dairy products on the tables and in the kitchens of our American homes will mean a healthier and 

 cheaper fed nation Our slogans are: "Drink and use mora milk." "Eat and cook with more butter." *'lce 

 cream is not alone an excellent dessert, but a real food." "Cheese is th« staff of life of many nations; why not 

 in U. S. A.?*' •*l>airy products — palatable, nourishing, economical — are Nature's best foods." (g) 



The Value of Dairy Foods 

 for Children and Grown-Ups 



"The value of milk as a food hai never 

 been ovrr-e^timatad. Un fort una teiy. it 

 has been and continues to be Iriiouently 

 Bwrftfr-estimated. It it safo to any that an 

 astonishincly larEpo per cent of familio^ 

 would be better nourished If tliey woukl 

 spend only a part of tiieir money [ormilk 

 thattbey now spend for raewt. 



"Milk In the best sinnle article for dnlly 

 nso In the diet. It contains all the food 

 elements necessary In a complete diet for 

 babies, children and adults, and in forms 

 especially well • adapted to serve as a 

 food (or all, 



"A few of Its qualities include muscle- 

 makjnp propeTtie!^. Tlicre Is no waste In 

 milk— It requires no cooking; — yet It is an 

 admirable food when eooked. It ni.Ty be 

 served In an endless varlery of forms. It 

 is especially ifood for the sick." 



Marion Harland. In commcntini: on 

 dairy products, speaks of one oE Ihu bo^t 

 known dairy dishes — plain bread and 

 milk. She says: 



"One who frequents the popular cfty 

 restaurants at the luncheon hour, cannot 

 fail to observe how many apparently 

 robust men make their noon-day nicol of 

 bread and milk. Inquiry will show that 

 thflse men are not. as a rule, dyspeptic. 

 They are brain workers who have stud led 

 dietetics, finding in the simple refresh- 

 ment exactly wliat they require tor the 

 maintenance of bodily sanity and the right 

 balance of Ihe nervous system under the 

 strain to which their life-work subjects it," 



In usinff generous quantities of milk. 

 butter, cheese and Icecream in yourdally 

 eating and drinkinj:, you ere not only re- 

 lieving the strain of a high-food expense, 

 but you are eettinff the benefits of real 

 nourishinc, muscle and bod y-buildinc ele- 

 ment a. all of which are contained in correct 

 proportions In these well-balanced foods. 



Butter Is an energy food— needed by all 

 active bodies. Cheese is better and 

 cheaper than meat lee cream is a real 

 food— not merely a desnert. Becin now 

 to eat more of these satisfying foods. 



Advertisement J. Cheese. Quarter Page. Metropolitan Newspapers. 



