Eat More Ice Cream 



It's Good For You 



Know more about the food you eat. Change some of your 

 food habits. Quit overeating and wrong feeding. You'll live 

 better and longer, feel happier and stronger, earn more and 

 spend less. And you will bless the day when you began to 

 study and change your ideas about food. 



For example: Make Ice Cream a substantial part of every one of your meals. 

 Eat it at dinner and at lunch in place of some heavier dishes. It's just the thing, 

 too, to eat between meals and before going to bed. Eat it often, and lots of it. 

 It'll make a big improvement in your health and well-being. 



A Real Health Food 



Ice Cream is made of Cream and sugar. 

 A quart of it has the full food value of 1J4 

 pounds of round steak, 4 pounds of pota- 

 toes, or 18 eggs. 



It's easily digested, keeps the stomach 

 in good order, and is so safe that it's often 

 the first food allowed to convalescents. 



Get rid of the idea that Ice Cream is just 

 a dessert — a luxury — expensive. It's a real 

 food, and contains more real nourishment 

 than many of the dishes which you think 

 substantial and necessary. 



Dr. Woods Hutchinson, one of tho world's greatest 

 experts, writing in "Good Housekeeping." says; "Be 

 good to yourself in ttic matter of food in suramertirae. 

 Fortunately, there is usually an abund.^nce of whole- 

 some, appetizing food to be h-.d at this time of the 

 year — such things as fruits, fresh vegetables, milk. 

 C£g3. butter, ices and ice cream. 



Ice Cream the Thing 



"A high place in the Summer diet should be given to 

 Ice Cream, iced puddings and frozen custards. Their 

 combination of sugar and fat gives them high nutii- 

 tive value and they are readily digested by a healthy 

 stomach, especially if eaten slowly, with plenty of 

 good cake, home-made cookies or sailed crackers." 



That's good advice. Remember, you 

 can get good Ice Cream at your nearest 

 drug store. It's as good as it tastes. It's 

 ready to eat, full of nourishment, appe- 

 tizing, pleasing and one of the few dishes 

 which every one at the famiJy table will like. 



Ask the kiddies which they would rather 

 have — the big, heavy, slowly digestible 

 dishes you had plaqned for dinner, or a 

 light meal with a neaping dish of Ice Cream 

 at the end. 



And count the cost, too. You'll find it 

 less expensive. 



Begin to think deeply about the value 

 of lighter meals and Dairy Products. 

 Really, they are best for you. And you'll 

 get the enthusiastic approval of all your 

 family if you make the start with that most 

 delicious of all Dairy-Foods — good, whole- 

 some, nourishing, stimulating Ice Cream. 

 Get it from the nearest druggist, confec- 

 tioner or dealer. Try it today for lunch 

 and see if you need anything else. 



Send for our Dairy Menu Book. It *s free — postpaid 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILL. 



What Do You Know ^ 

 About Dairy Products? ' 



Df 1 



Stop and thinki Are you one 

 " those who have never given a 

 deep thought to the important 

 problem of feeding yourself afld 

 your family properly, e££ectively, 

 and economically? ... ,■..., .., 



Are you one of those ■who eat 

 in a haphazard way, knowing 

 little whether the food you put 

 into your stomach contains the 

 necessary nourishment, the body- 

 building and repairing qualitie3 

 which your system requires? ^^ 



Have you ever considered your 

 meat and grocery bill in the 

 same way in which the wise 

 manufacturer looks at his coal 

 bill? Are you .sure that you get 

 the maximum of food valua out 

 of every dollar that you spend? 



The first diseovery you will 

 make in a study of foods is the 

 wonderful and practically un- 

 known value of Dairy Products. 

 These are either Milk or Milk- 

 Products, such as Emter, Cheese 

 and Ice Cream. To know what 

 Dairy Products are worth you 

 need only know what Milk is 

 worth, from which all are de- 

 rived. Just stop and think! Milk 

 is one of the most wonderful 

 foods of the world. It contains 

 the chief parts of all the differ- 

 ent foods commonly found on 

 the table. 



It is equal ta a meal consist- 

 ing of meat and eggs, sugar and 

 cereals, oils and fats, with salt 

 and water. The Milk diet, there- 

 fore, is like a mixed diet. Milk 

 alone contains all the elements 

 necessary to sustain life. 



A glaa-s of milk at home costs 

 you about 2c. The food valua 

 of that glass of milk is equal to 

 2 large eggs, or a large serving 

 of lean meat, or 2 moderate 

 sized potatoes, or 5 tablespoon- 

 fuls of cooked cereal, or 3 table- 

 spoonfuls of boiled nee, or 2 

 slices of bread. 



In other words, a meal con- 

 sisting of but 1 glass of milk 

 and 2 slices of bread gives you 

 as much food value as you would 

 get out of 4 eggs. Consider how 

 you would feel if you ate 4eggs, 

 and what these 4 eggs would 

 cost compared to the ligh^, nour- 

 ishing diet of milk and bread. 



Butter, Cheese end Ice Cream 

 arc concentrated Milk-Products. 

 Eaoh contains the food value of 

 many quarts of milk. 



This Council Is composed of 280,000 dairymen, dairy cattle-breeders and repreyeotalives of all allied dairy interests. Its purposes are to baild a Rreater and better Araeri- 

 can dairy agriculture — resulting In improved soil-lertility and t>etter farm life — to encourage every AmeHcia consumer to have a keener appreciation (UJ;e European nations) 

 of the hiRh food value of dairy products. The Couocil believes its mis-iion is patriotic. A wider use of dairy products on the tables rod in the kiJchens o( our American 

 homes will meao a healthier and cheaper fed Ti.ition. Our slogans are: "Drink and use more milk." "Eat and cook wtlii more butler." "ice cream is not alone an cKcei- 

 lent dessert, but a real food." "Cheese is the staff of life of many nations; why not in U. S. A.?*' "Dairy products — p.^latabie, DOuris-hiDg, economical ejo Nfttare'e best foods." 



Advertisement G. Ice Cream. Half Page. Metropolitan Newspapers. 



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