ICE CREAM 



The National Dessert Food 



Growing Children Need 

 Real Butter- Fat 



Milk contains a puzzling element. 



la its fatty portions is ct>ntainecl 

 some substance which exerts a remark- 

 able influence on theerowtli of the young. 

 This influence is not exerted by fat from 

 other sources so far as our present 

 kDowledfiie goes. 



This knowledg^e was paioed from 

 a remarkable experiment conducted by 

 Drs. Hart and McCulIom of Wisconsin 

 Experiment Station, in feeding, with a 

 ration of food containing pure fiits. such 

 as olive oil, lard, and tallow. This created 

 growth in a normal way for three or four 

 months, but hero it stopped. 



When Butter-fat (the fat contained 

 in milk) was substituted for olive oil. or 

 lard, or tallow, growth was immediately 

 stimulated and full health resulted. 



Mothers anxious about the growth 

 of their children should be careful. They 

 should stop and think before they allow 

 themselves to be persuaded to use vege- 

 table or animal fats in feeding orcooking 

 for a household of growing children. 



Vegetable and animal fats are a 

 concentrated source of energy and heat, 

 but are neither as nutritious nor .-is digest- 

 iole as Milk or Butter. Nothingisknown 

 about the influence on growth, but we do 

 know that Milk contains a hidden sub- 

 stance which exerts a remarkable In- 

 fluence on growth — an influence not 

 exerted by the fat from other sources. 



Don't deny your children the 

 essential element necessary for growth 

 and development. 



Withholding these by the substitu- 

 tion of animal or vegetable fats Is neither 

 wi-ie nor cheap, and may make a serious 

 difl'erence In the well-being, and growth. 

 and the life of your child. 



Send for our 



ICE CREAM is both a dessert and a food. It's g-ood 

 for you. People have quickly overcome the idea 

 that ice cream is solely a holiday "tid-bit." 



Mothers now realize that ice cream is fine for growing 

 children. And as a prominent part of a grown-up's 

 meal, there are unraatchable food values in this com- 

 bination of cream and sugar. 



Ice cream satisfies both the palate and the body. 



Easy to Buy and Cheap 



Ice cream can now be bought everywhere, in many 

 delicious flavors. There is hardly a drug store in the 

 United States that does not handle ice cream. Every 

 restaurant serves it. 



As a nourishing home dessert, ice cream is both 

 economical and handy. It requires no preparation — - 

 when bought at a nearby store. There is no waste — 

 your body gets every ounce of nourishment you pay for. 



Astounding Food Value of Ice Cream 



A quart of ice cream has the same food value as a 

 whole pound and a half of round steak, or a dozen and 

 a half eggs, or four pounds of potatoes, or a whole 

 gallon of oysters. 



So at the lowest cost ice cream gives you one of the 

 highest food values known. 



Serve ice cream often.at home. Eat it at lunch down- 

 town. Give it to the children. Commence to think of ice 

 cream as an everyday food. Eat it oiace a day. at least. 



Dairy Menu Book, It « free— postpaid. 



NATIONAL DAIRY COUNCIL 



GENERAL OFFICES: CHICAGO, ILU 



This CouTicfl is composed of 280,000 dairymen, dairy cattle-breeders and representatives of all allied dairy interests. Its pur- 

 poses are to build a crcater and better American dairy agriculture— resulting in improved soil-fertility and better farm life— to 

 encourage every American consumer to have a keener appreciation (like European nations) of the high food value of dairy 

 pioducts. The Council believes its mission Is patriotic. A wider use of dairy products on the tables and in the kitchens of our 

 American homes will mean a ftalthier and cheaper fed nation. Our slogans are: "Drink and use more milk." "Eat and cook 

 with more butter." "Ice cream is not alone an excellent dessert, but a real food." '■Cheese is the staff of life of many nations; 

 vhy not in U. S. A.?" "Dairy product s-^pala table, nourishing, economical— are Nature's best foods." 



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