NATIONAL DAIRY COUNCIL CHICAGO 



77 



Salt Lake City, Utah. 



On the eventful Thursday evening when the Saturday 

 Evening Post was received, containing your ad, I started 

 through it in the usual way — from page 1 to the finish — and 

 when I came to your contribution to the weekly literary feast, 

 I read it through and looked at the picture until I could bear 

 it no longer. Calling to my son, I showed him the ad and asked 

 him if he thought it advisable to run down to the corner drug 

 store and get a brick of ice cream. 



"Sure" he replied, "gimme a quarter." 



As he started for the door with the two-bit piece in his hand, 

 he said: "I read that ad this afternoon and it cost me ten 

 cents, for I had to go out and get a dish of ice cream. 



The next day I was telling a friend of the experience. He 

 laughed and said: "Mother read that ad late last night, and 

 it appealed to her so much that she went to the refrigerator 

 and drank two glasses of milk and said she wished she had 

 some cheese!" 



If these two experiences are typical, I judge that the cows 

 will soon be working more than eight hours a day to supply 

 the demand. Keep up the advertising. 



Our milkman has had his dally order increased already. 

 ROBERT W. SPANGLER. 



Kent, Washington. 



A meeting of milk producers, dealers and manufacturers of 

 dairy products was held in Seattle, Tuesday evening, the 8th 

 inst, at which it was decided to raise a fund for publicity work 

 to supplement locally the campaign which the National 

 Dairy Council has undertaken. 



A motion was adopted providing that ten per cent of all 

 moneys collected for this purpose should be contributed to 

 the National Dairy Council to assist them in the national cam- 

 paign. Just what will be the amount of this fund has not been 

 determined, but it will amount to at least $5,000.00, and 

 possibly $10,000.00. 



We expect to do considerable advertising and general 

 publicity work leading up to this event, and then to follow 

 it up principally with newspaper advertising for a period of 

 about a year thereafter. We would be very thankful if 

 you will kindly give us your ideas as to the best possible way 

 in which we may be able to co-operate to secure the desired 

 results. 



Dairy Products Publicity Club, 

 W. V. S. ROBB, 



Temporary Secretary. 



Louisville, Kentucky. 



Your favor of the 27th inst, to hand. 



We note all you have to say in regard to the advertising 

 campaign that you propose. We have seen the "Ad" in the 

 Saturday Evening Post and we think it is splendid and are 

 sure that it will produce good results. 



We would like to know what size contribution you think 

 we should make. We are operating thirty-one wagons. 



Thanking you very kindly for any information you may give 

 us along this line, as we are willing to do our duty insofar as we 

 are able, we beg to remain — 



D. H. EWING'S SONS. 



Woodland, California. 



We have noted with a great deal of interest and pleasure, 

 the opening of the advertising campaign in the Saturday 

 Evening Post, and we cannot commend too highly, the splendid 

 copy in this issue. 



We believe that the possibilities in this movement are 

 almost unlimited. It is the greatest thing that ever happened 

 for the great dairy industry. 



You may rely upon our co-operation wherever possible. 

 We will subscribe as much to the fuiid as we can and plan to 

 solicit subscriptions through two or three local breeders and 

 dairymen's organizations. In order to encourage the plan 

 we believe it is best to make our subscription in that way. 



Wishing you unlimited success in the undertaking, we are — 

 A. W. MORRIS & SONS CORPORATION. 



Tucson, Arizona. 

 Replying to your advertisement in a recent issue of the 

 Saturday Evening Post, will you kindly send me a copy of 

 the Dairy Menu Book? 



We are conducting a campaign for the Tucson Dairymen's 

 Association, and it will be useful hi preparing advertishig copy. 

 This is in direct line with your educational work. 

 Thanking you for an early reply, I am — 



JOHN HALL, Managing Editor, 



The Tucson Citizen, 



Eau Claire, Wisconsin. 

 I have been asked by members of the Eau Claire Milk 

 Dealers' Association to write to you for any literature you 

 might have as to the relative food value of milk as compared 

 with other food-stuffs. 



Any literature you have along this line will be gratefully 

 received, as we are starting an active campaign for the educa- 

 tion of the consumer along this line. 



W. S. COMINGS, Secretary, 

 Eau Claire Milk Dealers Association. 



Concord, North Carolina. 

 Noticed your "Ad " in the Saturday Evening Post. 

 If you will kindly furnish me with facts, tracts, and a system 

 of advertising, I will run same in some local papers and dis- 

 tribute tracts. 



I am anxious to have figures to show these people. They 

 have been taught that milk is poison and they train their 

 children to let it alone. 



B. L. UMBERGER. 



Hawarden, Iowa. 

 I am desirous of joining your Organization. Please send 

 entrance blank and particulars, and oblige — ■ 



S. Q. FRENCH, 

 Superior Quality Farm, 

 Sanitary Quarters Food. 



Boston, Massachusetts. 

 Will you kindly send Dairy Menu Book as per your adver- 

 tisement in the Saturday Evening Post. Also will you kindly 

 advise as to the annual dues for Milk Dealers who are members 

 of the National Dairy Council. 

 Awaiting your reply, we are — 



J. H. KNAPP, Treasurer, 

 Elm Farm Milk Company. 



Belle Head, New Jersey. 

 Kindly send me particulars concerning the aid dairymen can 

 give to the Council. I had thought that the Council consisted 

 only of professional or scientific men, but now I learn through 

 the farm papers that everybody is invited to aid. Being a 

 dairyman by occupation, I presume that I might be included 

 in the largest organization yet formed for the good of the 

 dairy farmer. 



IRVING DONGAN MILLER, 

 Scientific Agriculturist, 



Cedar Hill Farm. 



Spokane, Washington. 

 This is to acknowledge receipt of your letter of July 27th, 

 and I might state that prior to that date I had already noticed 

 your valuable advertisement in behalf of Dairy Products. 



This is a move in the right direction and you can count on 

 me to boost the proposition further. 



E. E. FLOOD, Assistant to President, 



The Exchange National Bank. 



Pontiac, Michigan. 

 On the 17th of this month this Association will hold its 

 Summer Round-up. 



At this time the matter presented in your letter following 

 your initial advertisement will be taken up and we will do what 

 we can for the cause. 



The advertisement in the Saturday Evening Post was a 

 very pleasing one. It carried information, and looked tempt- 

 ing. 



L. H. BARNUM, Secretary-Treasurer, 

 Pontiac-East Michigan Holstein-Friesian Association. 



Oregon City, Oregon. 

 Please send me a copy of your Dairy Menu Book for my 

 personal use. 



Your National educational campaign interests me very 

 much. I would suggest as part of your campaign a direct 

 appeal to physicians. You will find all physicians interested 

 in dietetics, perhaps more especially those of my own profes- 

 sion. 



DR. J. A. VAN BRACKLE. 



Memphis, Tennessee. 

 Will you kindly send writer outline of object of the National 

 Dairy Council? There are a great many of the local dairymen 

 who are interested and I believe their interest could be 

 advanced materially by affiliating with the National Dairy 

 Council. Would appreciate it if you would also enclose a copy 

 of your Dairy Menu Book, for which we thank you. 



FRANK A. BUTLER, 

 Nashville Dairy Supply Company. 



