The Dawn of a New Constructive Era 141 



profitable animal to handle. The butcher who purchased him 

 with misgivings has since visited the College and wants to know 

 when we will have some more like him. He has been educated 

 and has learned that quality is a matter of surpassing moment in 

 animals. Persons who ate the meat are anxious for some more of 

 the same character. There are 100,000 farms in the South where 

 the same class of animal can be produced under the same con- 

 ditions in a period of six years, starting with a pure-bred sire on 

 native stock. It may be interesting to know that Hereford steers 

 sold as long yearlings by the College attained an average weight 

 of 1,010 pounds and sold at $80.50 a head cash on the farm. 



There never was a country offering greater opportunities to 



live stock men, but in this connection it should be remembered 



that it takes a keen, analytical, constructive business man to „ . 



Jjusincss 

 run a live stock farm just as well as it does to run a law office, a Methods 



hardware business or a manufacturing enterprise. If this fact Needed in 

 can be borne into the consciousness of our people the founda- Live Stock 

 tion will have been laid on which to build up animal industries Pf^^^^^Q 

 of proportions calculated to serve the present and future eco- 

 nomic needs of the South, and to a reasonable degree, the nation 

 as a whole. 



