106 PROFITABLE BEE-KEEPING 



Without further digression, however, I would 

 say that there is no crop which can be more readily, 

 sold than bee-produce, whether it be honey or 

 wax. Most bee-keepers fail owing to causes which 

 are very obvious. They are deficient in push and 

 energy, they reside in outlying districts and make 

 no serious attempts to reach the towns, their goods 

 are badly prepared for sale and offered in a 

 messy and undesirable condition. These are the 

 prime causes of failure, for I never knew a good 

 bee-keeper yet who could not sell his honey; in 

 fact, when a reputation for good honey has been 

 made, people will readily fetch it, without caus- 

 ing any trouble to the apiarist. 



First it is most essential that honey should be 

 put up in faultless condition, and of a good level 

 colour. Instructions for grading it have been 

 given elsewhere, but the bee-keeper should try 

 and make the grades approximately the same each 

 season. Further, he will do well to establish a 

 fair and regular price, to be adhered to with-. 

 out variation, either in good seasons or in bad. 

 Create and establish a standard article at a fixed 

 price. Put it up in the same way each year, until 

 people can recognize your honey as far off as 

 they can see the bottle. Never send out honey of 

 inferior quality, or in a badly labelled, sticky, jar. 



If these precepts are adhered to, a market will 

 be founded in an incredibly short time, and always 

 remember that every satisfied customer usually 

 brings others in his wake. Circularize the dis- 



