CHAPTER X 



Marketing 



The problems of marketing are, of course, compar- 

 atively unimportant in connection with the home 

 gardens. The principal object in view here is grow- 

 ing an abundant supply for home use. However, 

 it oftentimes happens that a considerable surplus is 

 available for sale and the income derived from the 

 same has awakened and stimulated an interest in 

 gardening from a commercial standpoint and finally 

 developed into a large business enterprise. In com- 

 mercial gardening successful marketing is the key- 

 note to success, and is even of greater importance 

 than successful production. It does not necessarily 

 follow that a good grower is a good salesman, but 

 with some attention to this end of the business rea- 

 sonably good results should be secured by any 

 active, wide-awake individual. Generally speaking, 

 there are two classes of markets open to the grower 

 — the general or wholesale market and the personal 

 or direct. 



In the wholesale market the products are 

 sold or consigned direct to the wholesale houses, 

 which in turn redistributes them to the retailer, who 

 in turn distributes them to the final consumer. By 

 far the larger amount of vegetable products are 

 handled by this type of market, and in the large dis- 

 tribution of these products the present or a similar 

 wholesale plan seems to be indispensable. The 

 present lines upon which the wholesale business is 

 organized, especially upon the consignment plan, are 



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